As shoppers grow increasingly sophisticated in their online behavior, they expect merchants to keep up. In a recent Salesforce survey, more than 2/3 of customers said that the way a company uses technology is a reflection of how it operates in general. So if you want...

Predictive Purchase Data™Personalize, segment and target both known and unknown audiences with predictive behavioral analytics that drive new business, repeat purchases and brand loyalty.Predictive Purchase Data™Brands that deploy behavioral marketing can increase...

Artificial Intelligence (AI) is improving the bottom-line for online merchants across industries. According to a recent McKinsey study, data-driven processes can increase operating margins by 60% for retailers. And, AI is doing that while we humans do... pretty much...

What will the American retail landscape look like in six months? What will it look like in 12 months — or in a couple of years? At this point, these are unanswerable macro questions for an industry that has been rocked by the COVID-19 pandemic.  Retail was already...

Smart machines aren't just a luxury for scientists and huge corporations anymore. Independent businesses can finally put AI to use on any scale, and the benefits are huge. Worldwide data will grow by 61% by 2025 - how can you make sense of it all and still have the...

Picture this: You're giving away 20% off to anyone who comes to your website to buy a product. You know there's a subset of that audience that is likely going to buy anyway, and another subset that needs more of an incentive to convert. The only problem is that you...

Solving a superficially simple, but complex and costly problem. Brands have used a variety of solutions to roll out marketing campaigns across digital channels for years, leveraging promotions to motivate customer purchases. The methods range anywhere from digital...

Take the reins against regional restrictions and lockdowns during COVID-19. After the coronavirus forced the country and the economy into lockdown starting in March, a growing number of states are now in various stages of reopening. But without a single federal...

This blog series highlights practical, immediate ways that brands and retailers can adapt and grow in the ever-changing world of a global pandemic. Methods discussed in this blog: Revisiting Your Messaging Going Beyond Demographics Refocusing On Customers Back in...

Exponentially enhance your data-driven marketing efforts. COVID-19 has had an impact on companies of all sizes, disrupting markets and affecting the lives of countless people across the globe. It has forced many businesses to recalibrate their processes and reconsider...

Ensuring ROI and long-term safety. During COVID-19, marketing budgets are tighter than ever, meaning brick-and-mortar retailers are relying even more on ecommerce strategies to carry the load. Constant uncertainty, extended lockdowns, and consistent economic crises...

The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic and public health crises. In order to fully understand how deeply these...