
Brandi Johnson, CEO of The Coupon Bureau on the common objections to digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses what common objections to digital coupons and offers that she has experienced within the industry. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available on-demand here. Watch the full Virtual Roundtable Event on The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry by clicking the button below. Interested in...
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Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where Valentine’s Day represents a specific shopping holiday in niche sales...
No Second Stimulus for Holiday 2020 Shopping Means Retailers Must React Fast, But Smartly
Without another round of government stimulus to buoy sales, retailers just need to target the right customers. Christmas and holiday shopping isn’t going to be easy this year. While the numbers are slowly turning, the reality in this country is that many people are...
What a COVID Vaccine Could Mean for a Retail Comeback
‘Tis the season for an economic rebound. The news that Pfizer and Moderna have developed vaccines with upwards of 90 percent effective rates, and that rapid FDA authorization for the vaccines may drop sometime before the year ends, sparked hope across the country. The...
Deliver a Fully Digital Coupon Experience with Universal Mobile Coupons
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take …