Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, customer experience (CX) will be the primary competitive...

Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — and that you can measure the impact of each investment. To invest...

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A.,...

Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim marketing efforts at that group. Targeted campaigns have much higher...

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A.,...

Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign   SUMMARY Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic...

The Unique Power and Value of Social Promotions Social Promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons – by combining the activation power of a promotional or coupon offer with a seamless way to share an offer,...

Introduction Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that...

Industry: Retail Clothing SUMMARY Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing...

Introduction Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your marketing dollar. But what if you understood your customer just a...

Building loyalty and acquiring customers SUMMARY Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of the brand portal were to (1) increase household penetration by giving...

PAID SEARCH CAMPAIGN USES REAL-TIME BIDDING AND OFFLINE REDEMPTION DATA TO OPTIMIZE PAID SEARCH PERFORMANCE SUMMARY In an effort to better understand its online-to-offline marketing efforts, Staples Canada implemented a paid search campaign that linked to: a printable...