How Predictive Purchase Data Can Help Brands Find—and Make the Most of—Their Audience
The cornerstone of any successful marketing strategy is finding your audience, and then understanding what message or offer would be the most compelling for that customer, in that right moment, to convert into a sale. With the right tools, brands are better able to identify high-intent audiences, and tailor their outreach to maximize efficacy, all without sacrificing margins. RevTrax’s Predictive Purchase Data (PPD) engine is one of the tools brands have turned to as a way to find their...
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Response Media’s Alvin Glay on why personalization, mobile coupons, and data security should be top of mind for every brand
Response Media’s Alvin Glay highlights his excitement surrounding personalization and consumer preferences shifting to mobile coupons, while expressing concern navigating around privacy and data security. Originally part of our Virtual Roundtable Event on The Future...
Deliver a Fully Digital Coupon Experience with Universal Mobile Coupons
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take up to 8 weeks to be reconciled from clearinghouses, which prevents...
Clorox Brand Engagement Lead, Casey Sullivan on challenges promotional marketers may face heading into 2021
Casey Sullivan, Brand Engagement Lead at Clorox discusses consumer attention spans, staying on top of technological changes, and why personalization is so important in 2021. Originally part of our Virtual Roundtable Event on The Future of Promotional Marketing –...
Car Dealerships Need Offline Retargeting to Improve ROI, Increase Sales
Many car dealership marketers today allocate large portions of their budget toward mass media in order to get potential customers in the door to test drive and buy. For instance, General Motors Co. was the fourth largest newspaper advertiser in the US in 2016,...
Offline Retargeting: How Financial Services Can Enhance Direct Mail Marketing
Marketers in the financial services industry are no strangers to using direct mail. In fact, one study¹ states that financial services are the heaviest users of direct mail, followed closely by consumer packaged goods (CPG) companies. But how effective is direct mail...
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer acquisition by sending website visitors a physical direct mail offer through...
How Offline Retargeting Helps Travel Marketers Go Beyond Search PPC
Travel marketers have a tremendous opportunity to capitalize on customer planning and consideration cycles. For cruise lines, resorts, and destination marketing organizations (DMOs), the key is engaging with customers at precisely the right moment in time when that...
How to Elevate Your Ad Marketing Efforts with AI and Machine Learning
Advances in machine learning and artificial intelligence are revolutionizing all aspects of business and industry. Marketing is one area that where the effects of machine learning and artificial intelligence are beginning to be explored, but most marketers have just...
Dynamic Email Tactics to Support One-to-One Marketing
More than 3 billion people worldwide maintain active email accounts, giving email a more comprehensive reach than any other marketing channel. However, with almost 250 billion emails sent daily¹, the challenge faced by marketing executives is how to make your brand...
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line. Unprotected Promotional Offers Lead to Huge Losses Just before the Thanksgiving and Black...
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing strategies. A recent study shows that 76% of all shopping trips begin...
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over<a "target= _blank" href="https://www.statista.com/statistics/273226/number-of-adult-digital-coupon-users-in-the-us/"> 127...
Dynamic Email Tactics to Support One-to-One Marketing
Connecting the Dots – How to Provide an Improved Consumer Path-to-purchase
Learning More From Your Consumer’s Path to Purchase The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices has changed how people shop, and how marketers connect with...
Analyzing Data is Key to Your CPG Strategy
Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. The benefits of an expanded global marketplace come alongside...