Combine the scale of affiliate marketing with RevTrax online-to-offline tracking. Affiliate marketing programs that deliver offers with the RevTrax OMP drive millions of dollars in incremental in-store sales.
Connecting the dots between digital spend and online sales is easy. But while affiliate marketing traditionally only drives customer acquisition online, it’s challenging to measure the offline impact. Marketers lack accurate attribution data across affiliate sites, making it difficult to measure ROI.
With the RevTrax Offer Management Platform, retailers can deploy secure, trackable offer codes to their affiliate partners. These codes can be redeemed in-store by customers, and they contain embedded data about the offer and the affiliate. By tracking the path to purchase, retailers can better measure the value of affiliate marketing.
With online-to-offline tracking, retailers gain valuable first-party data about their customers and the affiliate partners that help drive in-store purchases. These path-to-purchase insights allow retailers to optimize all marketing efforts, and can be scaled across all other channels to determine which offer-values, creatives, and audience segments drive the best return.
RevTrax prevents offer fraud and contains costs. Serving single-use offers in real-time ensures that unique offer codes and promolinks cannot be copied from approved affiliate sites. Retailers can also set total budget caps for specific offers to control campaign spend.