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Affiliate Marketing

Combine the scale of affiliate marketing with RevTrax online-to-offline tracking to drive millions of dollars in incremental in-store sales

Case Study download

Affiliate Marketing Case StudyDownload the case study to see how RevTrax helped a leading fashion brand leverage offline affiliate marketing to drive $20 million for in-store sales.
Download the Case Study

Track online engagement to offline purchases

Connecting the dots between digital spend and online sales is easy. But while affiliate marketing traditionally only drives customer acquisition online, it’s challenging to measure the offline impact. Marketers lack accurate attribution data across affiliate sites, making it difficult to measure ROI.

With RevTrax, retailers can deploy secure, trackable offer codes to their affiliate partners. These codes can be redeemed in-store by customers, and they contain embedded data about the offer and the affiliate. By tracking the path to purchase, retailers can better measure the value of affiliate marketing.

Connect Online Engagement to In-Store Sales

RevTrax dynamic codes are generated across digital channels and offer formats (mobile wallet, print-at-home, email-to-self), so customers can redeem offers in-store. These serialized codes capture the offer, affiliate, and in-store redemption data. By empowering affiliates to promote these offline offers to earn even more, retailers drive increased brand exposure, valuable foot-traffic, and in-store sales.

Understand Path-to-Purchase Insights

With online-to-offline tracking, retailers gain valuable first-party data about their customers and the affiliate partners that help drive in-store purchases. These path-to-purchase insights allow retailers to optimize all marketing efforts, and can be scaled across all other channels to determine which offer-values, creatives, and audience segments drive the best return.

Security & Control

RevTrax prevents promotional fraud and contains costs. Serving single-use offers in real-time ensures that unique offer codes and promolinks cannot be copied from approved affiliate sites. Retailers can also set total budget caps for specific offers to control campaign spend.