Industries
Any Brand. Any Vertical. Anywhere.
From CPG to Fashion to Home Improvement, we’re helping B2C and D2C brands from all industries perform and compete in ways they never thought possible.
For CPG and Consumer Goods Manufacturers:
RevTrax promotion optimization solutions empower brands to:
- Win more business at higher margins, increase units moved, boost customer acquisition and more
- Convert known and unknown audiences through behavioral targeting & independent consumer analytics
- Automate the creation, distribution and tracking of consumer discounts, coupons and incentives across omnichannel campaigns
- Retrieve valuable first-party data and 1:1 attribution to your organization
- Protect your business against promotional fraud
Consumers buying habits have evolved over time, yet traditional promotion strategies continue to be unimaginative, uninspiring and most importantly, inefficient.
One-sized-fits-all-marketing and price-driven promotions force CPG brands to sacrifice margin in order to drive conversions and sales. That, combined with the inability to receive meaningful insights from campaigns and protection against fraud is the reason we created a better way to run promotions.
RevTrax allows you to easily personalize and connect with individual customers at scale. By combining artificial intelligence, predictive consumer analytics, digital offers and marketing automation, your entire promotional strategy is optimized, delivering better revenue and margin performance, greater customer engagement and loyalty.
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Our solutions work across all channels and offer formats – integrating with your DMP, CRM or Marketing Cloud, connecting consumer behaviors to any purchase – online or in-store. Our patented technology protects your promotions against fraud allowing brands to maximize their budgets to receive the highest ROI possible.
Optimizing your promotional strategy can increase sales by 2–5% and profits by 4–8% over the promotional period, enhances the relationship between brand and consumer and saves your business millions in fraud. Speak to one of our specialists today to learn how we can help you reach your business goals.
For Retailers
Site-wide discounts and blanket promotions executed by Retail brands not only sacrifice margin in order to drive sales, they also dilute brand equity that take years, even decades, to establish. Once a consumer views your brand as one that can consistently be had at a discount, generating full-price sales is almost impossible. In addition, traditional promotions do not deliver individual consumer attribution nor protection from promotional fraud. We’ve developed a better way.
Our Retail solutions serve as the middleware between your POS system and digital marketing channels with no development work required to serve secure offers across both paid and owned channels. Our technology is mobile-first and seamlessly integrates with the rest of your marketing stack and vendor ecosystem to ensure secure serving of offers to consumers.