Custom and hyper-targeted offers delivered at the right moment.
Put yourself in your customers' shoes for a moment and imagine this experience. They search for a Bahamas Cruise on Google. After browsing through several websites to figure out pricing and dates for a 7-day trip, nothing really stood out of the pack. Still, they're anxious to figure this out. After a few days, they check the mail and see a postcard from a cruise line they remember researching. It has a custom offer code for 30% off a 7-day cruise to the Bahamas. Their gears start turning as they head back to the website to book the trip. After a while, all their thinking about is what to pack.
Today, the experience is rarely this seamless. Whether you’re a cruise line, DMO, hotel, airline, or leading resort, most travel brands rely on simple digital tactics like paid search and online retargeting. But bombarding your target with indiscriminate discount ads around the internet doesn’t create the best customer experience, and might alienate some who are early in their planning phase and not yet ready to book. It doesn't have to be this way. There are solutions that can enable you to be much more precise with your discounting while improving gross margin and increasing customer conversion. That’s where we can help.
The key is engaging travelers at exactly the right moment in time when they are planning for an upcoming trip that could be months or even years away. And while some people might take last minute expensive vacations, most people research their travel options in very methodical ways.
RevTrax provides integrated offer solutions, that leverage the moments your customers are expected to be the most receptive and engaged. Follow them with offline retargeting, relevant promotions through direct mail marketing to the content they were viewing. Serve dynamic offer content in your emails, generated at the moment of open. Dramatically improve customer acquisition efforts and customer engagement with RevTrax Smart Offers - personalized offers in any channel that enable you to use contextual data to deliver customized offers, to the right customer at the best time.
Marketing campaigns with intelligent offers deliver results.Learn More About Offline Retargeting
Higher conversion rates
Increased customer loyalty
What if brands could combine the high conversions of digital retargeting with the high-impact nature of direct mail - conveying the brand experience you want your customer to feel - and track the results? RevTrax Offline Retargeting makes it possible, combining cutting edge data science, personalization and promotion technology.
Similar to digital ad retargeting, anonymous site visitors (and abandoners) receive hyper-targeted promotional content delivered to their mailbox. Unlike traditional direct-mail, which is often targeted based on list rental demographics, the RevTrax Offline Retargeting solution is only delivered to potential travelers that have shown high intent by visiting your website and researching future trips.
Combining data science and behavioral insights, RevTrax helps marketers identify where the customer is in their buying cycle, and personalize the right content at the right time. Leveraging data science can also help determine the correct offer-value for a future traveler. Or even if they need a discount at all.
Designed from the ground up to ensure privacy & data security, RevTrax and its clients never receive the customer’s Personally Identifiable Information. Anonymous matching is handled by a leading data partner, and only the mail fulfillment partner handles address information, which is not retained after each mailing. The customer remains anonymous until they choose to identify themselves via registration.
Whether it’s a simple but effective postcard or a feature-rich travel catalog, RevTrax Smart Offer technology creates personalized content and dynamic offer codes which close the loop at redemption. Diversify your digital mix, by going offline.
When your emails include relevant offers, conversions go up. Email promotion is a solid investment for travel marketers — but targeted emails usually come with a price: complicated list segmentation, managing multiple campaigns, and pricy CRM integrations. How do you know what’s the right offer to include?
With RevTrax dynamic email offers, simply drop a line of code into your current email templates - newsletters, site abandonment, purchase confirmation, itineraries, etc - and deliver the right offer to the right person — at the moment of open. These personalized targeted promotions load instantly and are fully trackable.
RevTrax core technology combined with data science delivers a relevant offer based on a previous purchase behavior, DMP audience segments, and other factors. This lets marketers create a strong one-to-one marketing experience without the fuss of manual segmentation.
Most digital offers are distributed through third parties that rarely share any meaningful data back with the marketers. With the lack of data transparency, brands are giving up unnecessary control over their customer engagement data.
RevTrax ensures that you have new types of powerful purchase-intent data to enhance your data modeling, attribution and targeting efforts. Our platform leverages machine-learning and behavioral economics to tailor your brand’s promotional campaigns - delivering the right offer, to the right customer, at the right time. And all of that valuable first-party data integrates into your DMP, CRM, or Marketing Cloud. That’s the data benefit of leveraging RevTrax within your marketing stack.