Web conversion is low and it’s only getting lower. Solve this by taking effective digital retargeting tactics offline with the RevTrax Offer Management Platform. Send direct mail offers to website visitors using anonymized engagement data and measure campaign ROI.
Marketers already know that online retargeting is an effective way to drive sales, so RevTrax has taken retargeting campaigns offline. Now, your brand can use online engagement rules — such as product preferences and specific webpage visits — to tailor direct mail offers.
Offline retargeting is designed to ensure privacy and data security. The RevTrax Offer Management Platform ensures that online data is anonymized when it’s matched with delivery information. That way, your brand can send engaging direct mail pieces without seeing personally identifiable info.
Designed from the ground up to ensure privacy & data security, RevTrax and its clients never receive the customer’s Personally Identifiable Information. Anonymous matching is handled by a leading data partner, and only the mail fulfillment partner handles address information, which is not retained after each mailing. The customer remains anonymous until they choose to identify themselves via registration.
Don’t waste money distributing large volumes of direct mail imprecisely, relying only on demographic data. RevTrax measures conversion from each direct mail piece, for continuous campaign optimization. Offline retargeting helps you refine your audience segments, understand customer behavior and intent, and reach an audience of interested potential customers that would otherwise be lost.
The RevTrax Offer Management Platform (OMP) delivers innovative, elegant and easy-to-use solutions for marketers, to turn digital offers to Smart Offers, incorporating dynamic content for a 1:1 marketing experience.