One of the biggest challenges brands face today is being able to connect online behaviors to offline, in-store purchases. This lack of transparency causes cross-channel silos that make it difficult for marketers to gain insights into which promotions are driving results — limiting the data to be stuck to online only.
To overcome this challenge, brands should implement an omnichannel strategy to ensure that customers can interact with a retailer in a variety of different ways, while at the same time, allowing businesses to capture data that can be applied to optimize future marketing efforts.
In our new ebook, "Enabling Omnichannel Marketing Success with Online-to-Offline (O2O) Campaign Tracking" we explain how RevTrax Smart Offers marketing tools can support omnichannel success by helping brands leverage path-to-purchase tracking, advanced data science to gain offer analytics, insights, and optimizations that drive better results. With RevTrax, create intelligent promotions that build valuable first-party data for more actionable insights and greater results that can be deployed across a variety of marketing channels including:
Fill out the form to learn more about enabling an omnichannel strategy and download our online to offline eBook. You’ll improve your conversion rates, and drive sales.DOWNLOAD THE EBOOK