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Online to Offline

“Consumers today use an average of almost six touch-points per purchase, with 50% regularly using more than four. 90% of customers expect consistent interactions across channels.”
Ebook: Enabling Omnichannel Marketing Success with Online to Offline (O2O) Campaign Tracking

Learn more: Download Online to Offline eBook (pdf)

What if you could connect the dots between digital behaviors and any purchase - offline or online, no matter what platform they used. Leverage O2O (online to offline) insights to drive and measure conversions effectively with RevTrax.

One of the biggest challenges brands face today is being able to connect online behaviors to offline, in-store purchases. This lack of transparency causes cross-channel silos that make it difficult for marketers to gain insights into which promotions are driving results — limiting the data to be stuck to online only.

To overcome this challenge, brands should implement an omnichannel strategy to ensure that customers can interact with a retailer in a variety of different ways, while at the same time, allowing businesses to capture data that can be applied to optimize future marketing efforts.

Learn how the RevTrax Smart Offers connects the dots across your brand's O2O marketing stack.

In our new ebook, "Enabling Omnichannel Marketing Success with Online-to-Offline (O2O) Campaign Tracking" we explain how RevTrax Smart Offers marketing tools can support omnichannel success by helping brands leverage path-to-purchase tracking, advanced data science to gain offer analytics, insights, and optimizations that drive better results. With RevTrax, create intelligent promotions that build valuable first-party data for more actionable insights and greater results that can be deployed across a variety of marketing channels including:

  • Brand Websites
  • Email
  • SMS / Text Messaging
  • Affiliate Marketing
  • Paid Search
  • Display Media
  • Social Media
  • Direct Mail
  • Customer Service

Fill out the form to learn more about enabling an omnichannel strategy and download our online to offline eBook. You’ll improve your conversion rates, and drive sales.