What if you could connect the dots between digital behaviors and any purchase - offline or online, no matter what platform they used. Leverage O2O (online to offline) insights to drive and measure conversions effectively with RevTrax.

One of the biggest challenges brands face today is being able to connect online behaviors to offline, in-store purchases. This lack of transparency causes cross-channel silos that make it difficult for marketers to gain insights into which promotions are driving results — limiting the data to be stuck to online only.

To overcome this challenge, brands should implement an omnichannel strategy to ensure that customers can interact with a retailer in a variety of different ways, while at the same time, allowing businesses to capture data that can be applied to optimize future marketing efforts.