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For Brands

Connect online behavior to offline purchases. Whether your goal is to drive growth, generate insights, increase loyalty, or launch new products, RevTrax can help maximize your marketing ROI with personalized offers, greater control, and actionable data.

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For Retail

Retail brands face serious problems with their digital promotions: Deal-seeker sites create viral offers, diluting the target audience, and providing little campaign intelligence. Offer abuse and fraud is a constant risk, with limited options for control and security. With RevTrax, retailers can create secure, personalized offers to incentivize brand behaviors. Real-time campaign data and path-to-purchase insights create a greater understanding of performance, allowing you to optimize your marketing mix for new and existing customers.

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For CPG

Many CPG brands still rely on simple e-coupons for reach and volume, missing a massive opportunity to generate valuable first-party data.  With RevTrax, marketers deliver more intelligent campaigns with personalized offers for optimized, trial, repeat, and cross-selling. All while building valuable first-party data - linking online behaviors to offline purchase - for greater consumer understanding.

Discover RevTrax for CPG
“RevTrax offers enables us to understand which campaigns are most effective at driving coupon redemption. Since that data feeds directly into our CRM database, our media team can dynamically optimize their budgets to invest in the channels that are driving the most redemptions.”
The Clorox Company
Brand Partner
"There is something unique about the RevTrax platform: The fact that they can provide a true 1:1 measurement between a specific placement and a specific sale.”
Applegate Farms
Brand Partner
“With RevTrax, we’re able to provide a seamless user experience with online coupons. Being able to house coupons within our website, instead of driving users off of our site, has been critical for our business needs.”
Energizer
Brand Partner

Download the White Paper

The Overlooked Gold Mine of First-Party Purchase Data

First-party data can help you tie a specific consumer to the online engagement that sparked their purchase intent. As a result, you can close the path-to-purchase loop from online to instore, and double down on successful campaigns.  

Download the white paper to learn: 

  • How to capture greater amounts of individualized purchase data
  • How to tie specific customer purchase data (online and offline) to all online marketing channels and tactics
  • What kinds of first-party data you can collect from serialized digital offers
  • The differences between data types and the drawbacks of common data sources
  • How to apply these insights to your digital offers 
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