Empowering marketers with state-of-the-art personalized digital promotions
Create more customer value with less investment using RevTrax’s personalized incentive technology platform.
You know the rule. You don’t make your money from the first sale. You make your money from the repeat business.
Customer Lifetime Value (CLTV), the net profit attributed to the entire future relationship with a customer, is arguably the most important metric that marketers have for guiding marketing and product development. Acquiring, converting and retaining customers can impose severe financial burdens on marketers; who can easily spend between $100 and $300 to capture, and convert, a prospect into a customer. RevTrax’s cross-channel incentive technology platform, and portfolio of optimization solutions, uses digital promotional incentives to help clients acquire, convert and retain customers at only a fraction of the cost.
"In order to improve my brand sales and drive store traffic, I need to quickly test and optimize my incentive ideas for our promotions before deployment using real purchase data."
RevTrax can help Improve brand sales, drive store traffic and leverage promotion budgets by optimizing digital promotional incentives.
Master the art and science of promotion optimization
Test and optimize your incentive ideas before deployment
Increase basket size of high margin items
Increase volume sales and improve trade ROI by deploying promotions that make the most of your investment
Measure the sales impact of sampling events including in-store/on-site, direct mail and shopper intercepts
"Our company has adopted personalization as a company-wide goal. We need a partner that offers real-time personalized offers and messages to help our team positively influence customer lifetime value."
RevTrax delivers real-time personalization of digital incentives at scale for single brand initiatives and complex cross-category campaigns.
Personalize offers in real time
Test and optimize personalized offers for greatest engagement
Make personalization decisions on the fly using previous coupon engagement data (no CRM data or access required to personalize)
Merge CRM data and designations to direct personalization in real time
Reengage consumers post coupon view, print, and redemption
"Our company is moving away from one-size-fits-all promotions. It is not cost-efficient; we need to target offers to different types of consumers. We're looking for a partner that offers scale targeting to help drive substantial cost savings."
RevTrax delivers targeted digital incentives at scale for single brand initiatives and complex cross-category campaigns.
Target offers in real time to appropriate audience segments
Test and optimize to determine the best performing offers by segment
Activate shoppers with appropriate incentives for single or multiple brands
Cross-merchandise adjacent products and categories
Categorize anonymous shoppers in search, affiliate, and display channels
Encourage conversion by delivering appropriate offers to anonymous shoppers
Meet customer redemption and engagement objectives
"I need to better understand my promotion mix. How does each distribution method compare? Where should I allocate my resources? Also, I need to understand how well my FSI has performed sooner so I can return funds to the brand and improve future campaigns."
RevTrax Data Science has developed a benchmarking method for a comparative measurement of incentive distribution methods as well as a predictive model for FSI.
See an apples-to-apples comparison of incentive distribution methods
Understand which offers achieve the greatest ROI
Inform your decisions on promotion mix budget allocation
Gain an early read of FSI performance in week one
Predict FSI redemption to +90% confidence interval
Return FSI funds much faster than current process allows
"I’m being asked to prove and improve the in-store impact of my digital marketing programs. I really need to measure direct attribution, something more accurate than a predictive model, and be able to test multiple versions of my offers. If effective, I can invest more of my marketing budget in the higher performing digital campaigns."
RevTrax can track the individual shopper experience from the initial digital promotion engagement through the in-store purchase transaction, connecting sales revenue to paid media. We also have optimization tools that allow you to test and improve offer engagement overall or with specific audience segments.
Quantify channel attribution and return-on-investment
Attribute sales to individual shoppers and campaigns
Optimize paid media and campaign details with actual redemption data
Adjust mechanics to improve performance
Use A/B and multi-variate testing to improve offer performance
Reallocate spend to higher performing channels and offer versions
"I can’t stop unauthorized coupon websites and blogs from posting our offers. We recently had an on offer go viral, and it consumed my entire redemption budget, forcing me to cancel all future promotions. Viral offers are a very real risk especially when we send high-value incentives."
RevTrax prevents fraudulent coupon activity with the best-in-class, patented security technology.
Control coupon distribution based on referring site, geolocation, and daily or weekly limits
Identify and block over-redeemers from accessing your coupons
Validate offers automatically at checkout, in-store or ecommerce
Employ single-use offers to prevent multiple redemptions per coupon
Control social sharing activity according to predefined limits.