RevTrax Solutions

Empowering marketers with state-of-the-art personalized digital promotions

Create more customer value with less investment using RevTrax’s personalized incentive technology platform.

You know the rule. You don’t make your money from the first sale. You make your money from the repeat business.

Customer Lifetime Value (CLTV), the net profit attributed to the entire future relationship with a customer, is arguably the most important metric that marketers have for guiding marketing and product development. Acquiring, converting and retaining customers can impose severe financial burdens on marketers; who can easily spend between $100 and $300 to capture, and convert, a prospect into a customer. RevTrax’s cross-channel incentive technology platform, and portfolio of optimization solutions, uses digital promotional incentives to help clients acquire, convert and retain customers at only a fraction of the cost.




Actionable Insights

"In order to improve my brand sales and drive store traffic, I need to quickly test and optimize my incentive ideas for our promotions before deployment using real purchase data."

RevTrax can help Improve brand sales, drive store traffic and leverage promotion budgets by optimizing digital promotional incentives.

  • Master the art and science of promotion optimization
  • Test and optimize your incentive ideas before deployment
  • Increase basket size of high margin items
  • Increase volume sales and improve trade ROI by deploying promotions that make the most of your investment
  • Measure the sales impact of sampling events including in-store/on-site, direct mail and shopper intercepts
  • Recommended RevTrax Products

FSIntercept icon FSIntercept Insights-On-Demand icon Insights-On-Demand OfferArchitect icon OfferArchitectPromotion Value Benchmarking icon Promotion Value BenchmarkingSmartOffers icon SmartOffers®



Personalized Incentives

"Our company is moving away from one-size-fits-all promotions. It is not cost-efficient and we need personalized offers for different types of customers. We need a partner that offers scale personalization that provides substantial cost savings."

RevTrax delivers personalized digital incentives at scale from simple brand offers to complex cross-category campaigns.

  • Test and optimize to determine the best performing offers
  • Activate shoppers with incentives for single or multiple brands
  • Cross-merchandise adjacent products and categories
  • Reengage customers post purchase
  • Meet customer redemption and engagement objectives

Recommended RevTrax Products

CustomerDesk icon CustomerDeskSmartOffers icon SmartOffers®SaveInStore icon SaveInStore®



Brand-Centric Engagement

"I hate seeing our offers next to those of our competitors on coupon destination websites. Sure, on some sites I can buy my own branded page but it is very expensive and it is only temporary. Even if I can afford it, I have no idea who redeemed the offer or at which retailer. It’s all anonymous."

RevTrax’s consumer-facing website, SaveInStore®, and our client-hosted portals are the only affordable, brand-centric coupon portals that allow marketers to personally engage with shoppers.

  • Track and leverage shopper engagement in the conversion funnel
  • Control the brand experience using proven creative elements
  • Classify and target new and existing shoppers with the right offers
  • Utilize historical purchase behavior to refine the shopper experience
  • Identify redemption locations and specific retailers

Recommended RevTrax Products

SmartOffers icon SmartOffers® SaveInStore icon SaveInStore®



Customer Relationship Management

"Adding shopper digital engagement and in-store purchase behavior to our enterprise databases would provide valuable and actionable insights for our relationship building programs."

RevTrax technology seamlessly integrates with enterprise-wide CRM platforms or can function as a stand-alone promotion CRM asset.

  • Enrich existing customer taxonomies with more actionable insights
  • Reengage customers based on past online and offline purchase behaviors
  • Acquire new customers by using registrations, sampling, surveys and social media
  • Enhance customer lifetime value by tracking lifestyle changes
  • Incorporate competitive purchase history at the category level

Recommended RevTrax Products

CustomerDesk icon CustomerDeskSmartOffers icon SmartOffers®SaveInStore icon SaveInStore®Sampling Insights icon Sampling Insights



Budget Optimization

"I’m being asked to prove the in-store impact of my digital marketing programs. I really need to measure direct attribution, something more accurate than a predictive model. If effective, I can invest more of my marketing budget in the higher performing digital channels"

RevTrax can track the individual shopper experience from the initial digital promotion engagement through the in-store purchase transaction, connecting sales revenue to paid media.

  • Quantify channel attribution and return-on-investment
  • Attribute sales to individual shoppers and campaigns
  • Optimize paid media with actual redemption data
  • Adjust mechanics to improve performance
  • Reallocate spend to higher performing channels

Recommended RevTrax Products

FSIntercept icon FSIntercept Insights-On-Demand icon Insights-On-Demand OfferArchitect icon OfferArchitectPromotion Value Benchmarking icon Promotion Value BenchmarkingSmartOffers icon SmartOffers®



Secure Offers

"I can’t stop unauthorized coupon websites and blogs from posting our offers. We recently had an on offer go viral, and it consumed my entire redemption budget, forcing me to cancel all future promotions. Viral offers are a very real risk especially when we send high-value incentives."

RevTrax prevents fraudulent coupon activity with the best-in-class, patented security technology.

  • Choose specific target audience segments.
  • Validate automatically at checkout, in-store or ecommerce
  • Serialize barcodes to ensure redemptions are within budget.
  • Employ single-use barcodes to prevent multiple redemptions per coupon.
  • Control social sharing activity according to predefined limits.

Recommended RevTrax Products

CustomerDesk icon CustomerDeskSmartOffers icon SmartOffers®



Customer Identification

"I have different silos of customer data by device and channel. I’m not really convinced that I am speaking to the same customer each time with our messages. If not, my marketing efforts will be ineffective, or worse, have a negative impact on the brand."

RevTrax’s proprietary deterministic methodology accurately identifies shoppers across devices and across channels.

  • Validate existing customers across multiple devices
  • Categorize anonymous shoppers in search, affiliate and display channels
  • Deliver appropriate offers to anonymous shoppers to encourage conversion
  • Match data with enterprise-wide CRM and marketing databases

Recommended RevTrax Products

CustomerDesk icon CustomerDeskSmartOffers icon SmartOffers®
 

Personalized Digital Promotion Solutions

Learn more about RevTrax products & services