Empowering marketers with state-of-the-art personalized digital promotions
Create more customer value with less investment using RevTrax’s personalized incentive technology platform.
You know the rule. You don’t make your money from the first sale. You make your money from the repeat business.
Customer Lifetime Value (CLTV), the net profit attributed to the entire future relationship with a customer, is arguably the most important metric that marketers have for guiding marketing and product development. Acquiring, converting and retaining customers can impose severe financial burdens on marketers; who can easily spend between $100 and $300 to capture, and convert, a prospect into a customer. RevTrax’s cross-channel incentive technology platform, and portfolio of optimization solutions, uses digital promotional incentives to help clients acquire, convert and retain customers at only a fraction of the cost.
"In order to improve my brand sales and drive store traffic, I need to quickly test and optimize my incentive ideas for our promotions before deployment using real purchase data."
RevTrax can help Improve brand sales, drive store traffic and leverage promotion budgets by optimizing digital promotional incentives.
Master the art and science of promotion optimization
Test and optimize your incentive ideas before deployment
Increase basket size of high margin items
Increase volume sales and improve trade ROI by deploying promotions that make the most of your investment
Measure the sales impact of sampling events including in-store/on-site, direct mail and shopper intercepts
"Our company is moving away from one-size-fits-all promotions. It is not cost-efficient and we need personalized offers for different types of customers. We need a partner that offers scale personalization that provides substantial cost savings."
RevTrax delivers personalized digital incentives at scale from simple brand offers to complex cross-category campaigns.
Test and optimize to determine the best performing offers
Activate shoppers with incentives for single or multiple brands
Cross-merchandise adjacent products and categories
Reengage customers post purchase
Meet customer redemption and engagement objectives
"I hate seeing our offers next to those of our competitors on coupon destination websites. Sure, on some sites I can buy my own branded page but it is very expensive and it is only temporary. Even if I can afford it, I have no idea who redeemed the offer or at which retailer. It’s all anonymous."
RevTrax’s consumer-facing website, SaveInStore®, and our client-hosted portals are the only affordable, brand-centric coupon portals that allow marketers to personally engage with shoppers.
Track and leverage shopper engagement in the conversion funnel
Control the brand experience using proven creative elements
Classify and target new and existing shoppers with the right offers
Utilize historical purchase behavior to refine the shopper experience
Identify redemption locations and specific retailers
"I’m being asked to prove the in-store impact of my digital marketing programs. I really need to measure direct attribution, something more accurate than a predictive model. If effective, I can invest more of my marketing budget in the higher performing digital channels"
RevTrax can track the individual shopper experience from the initial digital promotion engagement through the in-store purchase transaction, connecting sales revenue to paid media.
Quantify channel attribution and return-on-investment
Attribute sales to individual shoppers and campaigns
"I can’t stop unauthorized coupon websites and blogs from posting our offers. We recently had an on offer go viral, and it consumed my entire redemption budget, forcing me to cancel all future promotions. Viral offers are a very real risk especially when we send high-value incentives."
RevTrax prevents fraudulent coupon activity with the best-in-class, patented security technology.
Choose specific target audience segments.
Validate automatically at checkout, in-store or ecommerce
Serialize barcodes to ensure redemptions are within budget.
Employ single-use barcodes to prevent multiple redemptions per coupon.
Control social sharing activity according to predefined limits.
"I have different silos of customer data by device and channel. I’m not really convinced that I am speaking to the same customer each time with our messages. If not, my marketing efforts will be ineffective, or worse, have a negative impact on the brand."
RevTrax’s proprietary deterministic methodology accurately identifies shoppers across devices and across channels.
Validate existing customers across multiple devices
Categorize anonymous shoppers in search, affiliate and display channels
Deliver appropriate offers to anonymous shoppers to encourage conversion
Match data with enterprise-wide CRM and marketing databases