SYMS
“After over a decade as a retail CEO, I’m witnessing a tremendous change as consumers are going online more than ever and retailers are shifting budget from traditional to digital media to reach these customers and drive in-store sales. Today, more than ever, it’s critical to know what is and isn’t working to drive in-store sales. Working with RevTrax gives us critical insights into our customers’ behavior and the effectiveness of each marketing dollar. RevTrax empowers us to understand how our customers engage online and spend our marketing dollars more wisely.”
Marcy Syms
Chief Executive Officer
SYMS
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