RevTrax® Releases SmartOffers™ to Power Personalized, Dynamic Coupons
Customizable, rules-based technology changes what’s possible for digital promotions
NEW YORK, October 29, 2013 - RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
Starting today, brands and retailers can dynamically target their digital coupons and offers based on any combination of business rules. Marketers can enable personalized customer experiences across all digital marketing channels, or through a coupon portal, with dynamic landing pages, calls to action and offers.
Campaign rules can be based on any aspect of the consumer interaction with a brand, including previous coupon engagements, geographic information, paid or owned media conditions, past transaction data, CRM criteria and more.
“We want to continually be on the front lines of what’s possible in digital marketing, and SmartOffers takes us to the next level. No other technology in the market offers this level of personalization and control,” said Jonathan Treiber, RevTrax CEO and co-founder. “We can’t wait to see the unique ways retailers and brands put SmartOffers to use. The options for clients to tailor campaigns are almost limitless.”
Marketers can now ensure an optimal customer experience and response, such as:
- Drive incremental in-store purchases for “buy online, pick up in-store” email confirmations with targeted offers based on the online purchase
- Serve dynamic offers based on your customers’ social influence
- Geo-fence offers to specific retail locations or geographic areas
- Reward loyalty members with unique offers based on previous redemptions/purchases
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.