RevTrax® Expands Analytics and Insights Capabilities to Meet Market Demand for Digital Promotion Intelligence
Top digital promotions and analytics provider enhances performance measurement offering
NEW YORK, April 7, 2015 - RevTrax® today announced the introduction of RevTrax Advisors™, a unique suite of offerings designed to evaluate and optimize the digital marketing mix. In response to market demand for established performance measurement, RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.
“Marketers spend billions of dollars a year on redemptions and promotions, but they don’t have a solid handle on how to prove and improve the business value of these efforts or deliver a more effective customer experience,” said Michael Biafore, RevTrax vice president, product management. “This represents a significant market void, especially when our clients are being asked to refine their programs to increase value and impact. As marketers invest more in analytics, we’re here to provide the support they need to justify and manage their promotions budgets.”
Developed in response to client needs and direct participation, the RevTrax Advisors portfolio includes:
- Digital Promotion Assessment™
- Value Benchmarking™
- Strategy & Analytics Services
A comprehensive analysis of a company’s entire digital promotion ecosystem and consumer promotional experience, the Digital Promotion Assessment evaluates more than 50 core criteria across all digital marketing channels, including brand site, CRM and email, search, display and social media. The analysis thoroughly examines multiple factors tied to consumer promotion engagement and experience, including consistency, follow-through, missed opportunities, personalization, accessibility, and competitive comparisons.
A proprietary promotions benchmarking analysis, Value Benchmarking offers clients an opportunity to measure and compare business value delivered by their digital promotions. With the ability to identify over- and under-performing offers based on an analysis of distribution cost and discount value effectiveness, Value Benchmarking exposes hidden performance and value drivers, and allows marketers to maximize the promotion business value delivered by future campaigns.
Customized Strategy & Analytics Services provide clients with custom one-time or ongoing cross-channel promotion performance analysis. The suite encompasses controlled testing, reporting, analysis, optimization and modeling in marketing, promotional and financial performance categories. Clients are assigned semi-dedicated or fully dedicated RevTrax analysts depending on the level of service required.
“As marketing budgets are scrutinized and the need for business intelligence solutions grows, promotions efforts are going to require more in-depth measurement and analysis to show value,” said Randy Malluk, RevTrax vice president, strategy & analytics. “Through RevTrax Advisors, we can help our clients develop a baseline and roadmap to success, while also helping them to increase the efficiency of their existing promotions budgets.”
For more information on the RevTrax Advisors portfolio, please visit www.revtrax.com/advisors.php.
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.