RevTrax® Expands Tech Leadership Team, Appoints New VP of Technology


NEW YORK, January 29, 2013 - RevTrax®, the leading omnichannel promotions platform for connecting digital media with offline sales, today announced that Lewis Wedeen has joined the company as Vice President of Technology.

A seasoned veteran of the technology sector, Wedeen brings more than 20 years of experience in large-scale system design, business intelligence, and business process management with large database architectures. Wedeen’s hire will support several RevTrax platform feature updates and new product introductions planned for the next 18 months.

Working with RevTrax CTO Greg Hansen, Wedeen will be responsible for overall performance and reliability, as well as the continued use of best practices within RevTrax’s technology environment. It also gives RevTrax the flexibility to continue providing unmatched product support and service for the 100+ brands and retailers that rely on its technology platform to deliver seamless online-to-offline omnichannel promotions.

“We’ve continued to make key hires inbusiness development, marketing, client servicesand tech to support continued and smart growth,” said Jonathan Treiber, co-founder and CEO, RevTrax. “Lew's systems design and tech infrastructure experience will ensure that we can continue to innovate and manage rapid growth without sacrificing the performance and support levels our customers have come to expect.”

Prior to joining RevTrax, Wedeen owned and operated Archieve, a consultancy specializing in systems design, business process management and business intelligence for the financial services, transportation and telecommunications sectors. Prior to Archieve, Wedeen held various IT leadership and consulting roles with Merrill Lynch, IBM, Qwest, Washington Post Co. and TIAA-CREF.


About RevTrax®

Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.


Media Contact:

Lindsay Durfee
646-680-7430
LDurfee@RevTrax.com