RevTrax® Expands Patent Portfolio to Meet Demands of Increasingly Mobile Retail Technologies
NEW YORK, March 17, 2015 - RevTrax® today announced the extension of its digital patent portfolio to include a cross-device validation system for scannable, single-use promotion codes. The patented technology allows for a seamless redemption process through retailers’ existing technology, including increasingly popular mobile redemptions.
The newly issued patent covers delivery, authentication, activation and scanning of secure coupons, gift certificates, vouchers and other offers of value. For retailers, the patented technology supports unique, single-use promotion codes that prohibit multiple redemptions of a single offer. As a result, retailer marketers can better target their online promotions, confidently distribute higher value offers, and protect margins from unanticipated viral couponing activities.
“To be truly effective, promotions must be compatible with retailers’ existing technologies and consumers’ multi-channel behaviors,” said Jonathan Treiber, RevTrax CEO & co-founder. “Updating our patent to extend to mobile devices affords us the opportunity to better meet the needs of our retail customers and enhance our robust portfolio of patented digital marketing solutions.”
The patented technology supports PromoVault® and the RevTrax Validation API, which allow consumers to activate personalized offers delivered to desktops, tablets or smartphones. These offers feature unique information translated into a scannable barcode or unique identifier, and upon redemption at the POS, each unique offer is invalidated to prevent any additional redemptions.
The new patent, No. 8978977, contains priority dating back to 1999 and is part of a patent portfolio that remains open for additional continuation filings.
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.