RevTrax® Expands Patent Portfolio with Tracking & Security Technology to Prevent Unintended Viral Couponing
NEW YORK, August 25, 2015—RevTrax® today announced the extension of its digital patent portfolio with a patent for technology that further enhances the security and tracking capabilities for customer digital promotions.
Patent US 9,117,226 is a technology which verifies that web traffic to a specific digital coupon is being driven from an approved site or channel, essentially preventing any coupon offer from going viral or being shared beyond the initial target audience. The patent for this technology applies to digital coupons that can be accessed via desktop, tablet and mobile device and can be redeemed online or in-store addressing the needs of the omnichannel retail space.
“If personalized offers go viral, it can severely impact promotions budgets,” said Jonathan Treiber, RevTrax CEO & co-founder. “By integrating this proprietary technology into our product line, we essentially allow our customers to rest assured their promotions are being redeemed by the right audience.”
- Single-use links
- Customizable print limits
- Domain security
- Geo-fence capabilities
- Dynamic expiration dates
- Real-time validation
For more information on RevTrax proprietary solutions and technologies, visit www.revtrax.com.
RevTrax® is an omnichannel promotions platform that empowers marketers to drive and measure online-to-offline sales using cross-channel digital coupons and offers. Its scalable enterprise solutions provide promotional intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.
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