RevTrax® Expands Leadership Team with Four Senior-Level Hires

NEW YORK, November 19, 2013 - RevTrax, a marketing technology company that drives and measures in-store sales through digital coupons and offers, today announced four senior-level hires to add to its growing management team, including executives from Toys”R”Us and Commission Junction.

Randy Malluk joined the team as VP of strategy & analytics to lead the continuing evolution of RevTrax products, services and go-to-market strategies. Prior to RevTrax, Randy held various positions at Toys"R"Us, including digital marketing analytics and insights, private brand analytics, and ultimately strategy for the Digital New Ventures group.

Chris Morse joined RevTrax as VP of client services to strategically scale the client services organization and collaborate across departments to grow existing client relationships. Prior to RevTrax, Chris worked for Commission Junction affiliate network, a division of ValueClick, where he led client development teams in New York, Chicago and Boston to double- and triple-digit revenue growth.

“As RevTrax grows, it’s critical for us to maintain exceptional products and services for our customers – and our customers’ customers,” said Jonathan Treiber, co-founder and CEO, RevTrax. “Providing digital marketing recommendations based on innovative, data-driven consumer insights is a continuing priority for RevTrax.”

To support and promote company growth, RevTrax also made critical hires in human resources and finance. Erica Leflein, the company’s new HR director was previously with financial technology company OnDeck. In her prior position, Erica navigated OnDeck from 50 to 200 employees. Additionally, Ron Ruegg joined the team as Finance Director. Ron was previously with digital advertising network Doclix, where he helped secure the company as a Qualified Emerging Technology Company in New York State.

To learn more about RevTrax, visit

About RevTrax®

Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.

Media Contact:

Lindsay Durfee