RevTrax® Adds to Executive Management Team

Seasoned digital marketing executives will lead product management and CPG sales

NEW YORK, May 22, 2014—RevTrax®, an enterprise promotions platform that drives and measures in-store sales through digital coupons, today announced two executive hires. Mike Biafore, most recently with, and Mel Liebergall, a 15-year News America Marketing executive, join RevTrax as VP of product management and VP of CPG and shopper marketing, respectively. They bring to RevTrax a wealth of expertise in couponing, shopper marketing, digital marketing and retail activation.

Mike Biafore is a seasoned product manager, operations executive and general manager. His 20-year-plus career is defined by a passion for identifying, developing and marketing products. Most recently, Mike led the coupon Clearing, Print & Mail, and Family Codes teams at He also spent 10 years at Gartner, founded and led the MarketPlace Research Practice at MasterCard Advisors, and was Divisional VP of Gift Card at Sears Holdings Corporation.

Mel Liebergall is a strategic sales management and business development professional. He has more than 20 years of experience driving growth and new partnerships across digital and mobile shopper marketing, in-store media and promotion, and social media influencer platforms. His career is highlighted by 15 years at News America Marketing, but most recently, Mel led the sales and business development teams and functioned as a strategic advisor to CBS Outernet, Modiv Media (now Catalina Mobile) and Brand Connections.

“RevTrax is navigating a high-growth phase, so it’s critical for us to hire executives who not only understand client and consumer needs, but who can jump in and get their hands dirty,” said Jonathan Treiber, co-founder and CEO, RevTrax. “Mike and Mel will accelerate RevTrax’s go-to-market strategies and help articulate the RevTrax value proposition to CPG and retail marketers.”  

About RevTrax®
RevTrax® is an omnichannel promotions platform that empowers marketers to drive and measure online-to-offline sales using cross-channel digital coupons and offers. Its scalable enterprise solutions provide promotional intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.

All trademarks are the exclusive property of RevTrax.

©RevTrax 2014. All rights reserved. 

Media Contact:
Lindsay Durfee