RevTrax® Acquires Patent Portfolio Focused on Secure Digital Offer Delivery & Redemption
Digital marketing patents strengthen RevTrax's proprietary POS validation solutions
NEW YORK, May 6, 2014 - Today, RevTrax announced the acquisition of a patent portfolio including three U.S. patents, three U.S. applications and three foreign applications. The patents disclose a system for secure online distribution and validation of promotions across multiple technologies, including print-at-home, load-to-card, mobile and e-commerce.
The newly acquired patents support RevTrax's ability to deliver single-use promotions and contain priority dating back to 1999. The patented technology covers delivery, authentication and activation of secure coupons, gift certificates, vouchers and other documents exchangeable for value.
"RevTrax is making large investments in intellectual property to support our proprietary technology, and this represents a significant acquisition for RevTrax" said Jonathan Treiber, RevTrax CEO & co-founder. "These patents enhance our foundation to support our next-generation offer technology and stay one step ahead of consumers, as their choice for offer engagement and redemption progresses."
Customers can activate offers delivered to devices, including desktop, tablet or mobile. The offer is then secured by the unique information which can be translated into a scanable barcode or other unique identifier. Upon redemption at the point-of-sale, the uniqueness of the promotion is determined and the offer is invalidated, preventing misuse.
The full portfolio includes patents No. 7,540,415, No. 8,201,735 and No. 8,640,951, and was purchased through ICAP Patent Brokerage. The patent portfolio remains open for additional continuation filings.
To learn more about print-at-home, mobile and e-commerce offers, visit www.revtrax.com.
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.