Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax®
NEW YORK, October 18, 2016 — Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance.
As part of the Nielsen Marketing Cloud’s expanding suite of marketing planning, activation and analytics applications, access to RevTrax SmartOffers will help further drive one-to-one marketing tactics that improve customer experience, product sales and drive store traffic. The Nielsen Marketing Cloud uses advanced machine learning and data modeling technology, which adapts consumer segments to up-to-the-second changes in consumer behavior. RevTrax’s SmartOffers solution delivers personalized digital coupons that consumers can load on their mobile devices, add to their retail loyalty cards, or print out at home. These innovative capabilities will be brought to bear for Kimberly-Clark beginning this fall.
“Access to RevTrax SmartOffers® within the Nielsen Marketing Cloud helps marketers deliver on the promise of one-to-one marketing in very powerful ways,” said Damian Garbaccio, EVP Commercial at the Nielsen Marketing Cloud. “Through this collaboration we are bringing the power of real-time and adaptive personalization to brands to help them provide extremely relevant user experiences that, at the end of the day, perform a lot better.”
“Enabling access to RevTrax SmartOffers with the Nielsen Marketing Cloud brings one-to-one marketing to a higher level,” said Seth Sarelson, COO and Co-Founder at RevTrax. “We are helping our clients leverage our real-time, rules-based offer distribution capabilities with Nielsen’s powerful data assets and the industry-leading Nielsen Data Management Platform to help CPG brands and retailers serve the right offers to the right consumers.”
About Nielsen Marketing Cloud
Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective one-to-one messaging across devices, and superior ROI analysis and campaign optimization capabilities. For more information, visit www.nielsen.com/nielsenmarketingcloud
RevTrax is the only one-to-one digital promotions company that leverages shopper intelligence to deliver smart, personalized coupon offers in real-time. Its omnichannel solutions measure the impact of digital marketing on in-store sales by providing actual transaction-based attribution data and analytics. Marketers deploy RevTrax solutions across devices and channels including display, social, email and search. RevTrax offers create increased value and ROI for clients, enhance consumer engagement and utilize its valuable shopper insights database. RevTrax leverages its proprietary technology and database assets to optimize marketing investments and provide valuable attribution data. Founded in 2008, RevTrax is based in New York City and was highly rated in Crain’s ‘Top 100 Best places to work in New York City’.
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