Dailybreak Media and RevTrax® Optimize Path to Purchase for CPG Brands and Retailers
Digital promotions measurement platform and gamification combine to drive high conversion rates and generate in-store traffic
BOSTON, September 23, 2014 – Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, announced today its partnership with RevTrax, a digital promotions platform that drives, measures and improves in-store sales through digital coupons. Together, Dailybreak and RevTrax are enabling major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions that drive in-store traffic.
The two firms recently initiated their first collaboration for a large CPG brand, coupling Dailybreak’s proven gamified platform with RevTrax’s digital offer measurement technology. Dailybreak’s innovative challenge component captures consumer interest and drives deeper engagement while RevTrax connects key elements of the online engagement to in-store sales via digital coupons. In their initial campaign, Dailybreak and RevTrax achieved results well above key industry benchmarks, with 47% of consumers printing the coupon after viewing the offer and 60% of coupons printed redeemed, with two additional weeks of redemption data ahead.
For brands seeking deeper insights into consumer behaviors, Dailybreak and RevTrax provide data-rich analytics that align program goals with key performance indicators (KPIs). The combination of Dailybreak’s engaging content, game mechanics, and active audience of 25 million consumers with RevTrax’s ability to measure and optimize the effectiveness of digital media on offline transactions, ensures campaigns generate maximum time spent and brand awareness while driving purchase intent and closing the loop on the path to purchase.
“With the rampant popularity of brand loyalty programs and promotions tied to interactive and fun engagement platforms, partnering with RevTrax made perfect sense, both for our campaigns and the brands behind them,” said John Federman, Dailybreak Media chairman and CEO. “Marketing across multiple age groups with varied buying preferences necessitates finding new ways to make engagement as seamless as possible, all while driving the critical in-store purchase. The results we’ve seen thus far with RevTrax show that digital coupons are a critical component to any online promotion.”
“Major brands and retailers know customer engagement happens both online and offline. The key is to be aware of, and connect, the dots to make sure digital marketing campaigns are optimized to have the most offline impact,” said Jonathan Treiber, CEO & co-founder of RevTrax. “For those brands that are ready to increase the effectiveness of their promotions budgets and connect the dots along the path to purchase, this opens a door they’ve been hoping for. Blending the gamification expertise of Dailybreak with RevTrax’s digital promotions optimization platform is already driving impressive results for one of the world’s largest CPG brands.”
About Dailybreak Media
Dailybreak is a native engagement platform designed to drive brand participation and consumer action at scale through digital, promotional campaigns. For brand marketers, Dailybreak offers a turnkey, pay-for-engagement solution providing all game/contest creative, legal and a network of more than 25 million consumers. Dailybreak's engaging, highly targeted content is delivered at zero risk for some of the world’s leading brands including Cat’s Pride, Denny’s, Halls and Chevrolet. For more information, visit http://www.dailybreakmedia.com.
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales. RevTrax's scalable enterprise solutions provide promotion intelligence across all online channels and devices. Founded in 2008, RevTrax is headquartered in New York City. For more information, visit www.revtrax.com.
All RevTrax trademarks are the exclusive property of OnCard Marketing, Inc. d/b/a RevTrax.