Latest Press Releases
Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior. Kimberly-Clark is leveraging this new application within the Nielsen Marketing Cloud to more efficiently test their incentive ideas and to increase their return on investment for digital promotions. The application introduces the power of machine learning to offer promotions to provide more relevant customer experiences and better marketing performance.
As many marketers know, social promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons. But the question always is – how can you effectively measure your social promotions? That uncertainty led our team at RevTrax to uncover a simple solution: measure your real market impact.
RevTrax®, a marketing technology and data analytics company that optimizes marketing investments across online and offline channels, today announced that Jim Tobolski is joining the RevTrax executive team as EVP, Sales & Customer Success after an 8-year tenure at Experian Marketing Services. Jim brings a wealth of expertise in new business development, sales force development, client retention and leadership coaching.
RevTrax®, a digital promotion intelligence platform, today announced that it has become a Silver Partner in Oracle PartnerNetwork (OPN) program. By attaining Silver level membership, RevTrax will benefit from the ability to create technology solutions for CPG and retail clients to leverage path to purchase and offline consumer data to create targeted digital marketing opportunities across Oracle Marketing Cloud.
RevTrax® Expands Patent Portfolio with Tracking & Security Technology to Prevent Unintended Viral Couponing
RevTrax® today announced the extension of its digital patent portfolio with a technology that limits access, printing and use of digital promotions or coupons. It includes offers distributed to anonymous consumers without requiring them to download any software or executable file or provide any personal information.
RevTrax® an enterprise promotions platform company that provides promotion intelligence across all online channels and devices, has been named one of the 'Best Places to Work' in New York City by Crain's New York Business. An alphabetical listing of the 100 companies named as Best Places to Work in New York City, appeared on Crain's New York Business' website, crainsnewyork.com, on September 18th.
RevTrax® Expands Patent Portfolio with Tracking & Security Technology to Prevent Unintended Viral Couponing
RevTrax® today announced the extension of its digital patent portfolio with a patent for technology that further enhances the security and tracking capabilities for customer digital promotions
More Than a Free Sample: New RevTrax® Solution Transforms Sampling Events into Launchpads for CRM and Retargeting Efforts
RevTrax® today announced the launch of Sampling Insights™, a digital engagement solution that turns anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.
RevTrax® Expands Analytics and Insights Capabilities to Meet Market Demand for Digital Promotion Intelligence
RevTrax® today announced the introduction of RevTrax Advisors™, a unique suite of offerings designed to evaluate and optimize the digital marketing mix. In response to market demand for established performance measurement, RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.
RevTrax® today announced the extension of its digital patent portfolio to include a cross-device validation system for scannable, single-use promotion codes. The patented technology allows for a seamless redemption process through retailers’ existing technology, including increasingly popular mobile redemptions.
[Partner Release] Dailybreak Media and RevTrax® Optimize Path to Purchase for CPG Brands and Retailers
Dailybreak Media, the social engagement platform designed to drive brand participation and consumer action at scale, announced today its partnership with RevTrax, a digital promotions platform that drives, measures and improves in-store sales through digital coupons. Together, Dailybreak and RevTrax are enabling major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions that drive in-store traffic.
Kenshoo, the global leader in predictive media optimization technology, and RevTrax®, a promotions platform that drives and measures in-store sales through digital coupons, today announced the results of a partnership uniting offline conversions and paid search performance for omnichannel optimization on behalf of Staples Canada.
RevTrax® , an enterprise promotions platform that drives and measures in-store sales through digital coupons, today announced two executive hires.
Today, RevTrax® announced the acquisition of a patent portfolio including three U.S. patents, three U.S. applications and three foreign applications. The patents disclose a system for secure online distribution and validation of promotions across multiple technologies, including print-at-home, load-to-card, mobile and e-commerce.
RevTrax®, a marketing technology company that drives and measures in-store sales through digital coupons and offers, today announced four senior-level hires to add to its growing management team, including executives from Toys”R”Us and Commission Junction.
RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
RevTrax® today announced the launch of a comprehensive new reporting platform that enables marketers to view highly detailed, real-time data for print-at-home and mobile coupons. Through a simple interface, marketers can build customized reports and easily access complex data that allows them to optimize media budgets, improve promotion strategy and build campaigns based on multifaceted data, including offline transaction data.
RevTrax® today announced it was named one of Gartner's Cool Vendors in Digital Marketing, 2013. Singled out for innovation in enterprise coupon management, RevTrax was selected internally by leading Gartner analysts specializing in CRM, media, marketing and technology.
RevTrax® today announced the launch of PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.
RevTrax®, the leading omnichannel promotions platform for connecting digital media with offline sales, today announced that Lewis Wedeen has joined the company as Vice President of Technology. A seasoned veteran of the technology sector, Wedeen brings more than 20 years of experience in large-scale system design, business intelligence, and business process management with.
RevTrax®, the leading omnichannel promotions platform for connecting digital media with offline sales, today released the results of a four-month digital coupon study. Based on millions of real-world digital coupon views and activations, the study revealed key demographic groups and geographic areas that are most likely to activate digital coupons.
RevTrax® today announced the launch of RevTrax OpenShare to connect social coupon sharing to in-store sales. The latest RevTrax innovation aimed at ushering coupons out of the digital infancy stage, RevTrax OpenShare enables marketers to socialize digital promotions, identify high-value consumers and track resulting revenue lift at the offline point of sale.
RevTrax® Accelerates Growth, Connects Digital Media With Offline Sales for Hundreds of Brands and Retailers
RevTrax®, the leading omnichannel promotions platform for connecting digital media with offline sales, today announced that it has expanded to meet exceptionally strong market demand, adding Kimberly Clark, Wendy's, Hallmark, Lane Bryant, Catherines, Stonyfield, Dannon, Pet Supplies Plus and others to its roster of brand and retail clients. RevTrax now represents hundreds of brands and retailers.
Omnichannel promotions solution RevTrax today announced that through its integration with Silverpop Engage it is powering the printable and mobile ticket process for Silverpop's upcoming private concert event, headlined by the band Barenaked Ladies.
RevTrax®, the leading omnichannel promotions solution that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced that it will present jointly with Kimberly-Clark at the Promotion Marketing Association's Digital Marketing Summit, to be held September 19-20 in Stamford, Connecticut.
RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four month study of digital coupon activations across its roster of hundreds of brand and retail customers. By assigning real-world metrics to digital coupons.
RevTrax®, the leading technology platform for digital promotions that drive in-store sales, and Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced a partnership. Through the partnership, Marin Software advertiser and agency clients will now have the ability, via the RevTrax platform.
RevTrax®, the leading technology platform for digital promotions that drive in-store sales, today released the results of a digital coupon data study across its base of national retail, CPG and restaurant chain customers. Focused on digital coupons that can be redeemed only at merchants' physical store locations, the study analyzed two and a half years of coupon view and print data in an effort to understand which day and hour consumers are most likely.
RevTrax® announced today the launch of RevTrax Optics 3.0, the latest version of its broadly adopted digital couponing, coupon security and online to offline analytics platform. Connecting any digital promotion, including email, paid search, display, mobile and social, with any point-of-sale (POS) system, RevTrax Optics empowers retailers, restaurant chains and consumer packaged goods companies to measure, protect and
RevTrax®, announced today the launch of RevTrax Optics 3.0, the latest version of its broadly adopted digital couponing, coupon security and online to offline analytics platform. Connecting any digital promotion, including email, paid search, display, mobile and social, with any point-of-sale (POS) system, RevTrax Optics empowers retailers, restaurant chains and consumer packaged goods companies to measure, protect and
Mobile couponing can increase in-store sales through online offers, using a combination of distribution and redemption methods. Initially the offer may be explored ol ine, online or via the mobile phone itself. A customer might see an advertisement in a magazine that prompts them to.
RevTrax® RevTrax's Online Coupon Fraud Protection Solution Saves Merchants Money, Controls Coupon Abuse
Online couponing and cross-channel analytics platform provider RevTrax (http://www.RevTrax.com) announces its Fraud Blocker coupon fraud protection solution is saving retailers, restaurants and consumer packaged goods companies money by controlling the placement and excessive duplication and redemption of coupons with a web-based platform that does not require any type of consumer software installation.