RevTrax Platform

RevTrax offers the most flexible and robust online couponing and cross-channel analytics platform available – customized to meet your needs. RevTrax offers an unmatched ability to securely deliver, track, manage and measure your digital promotions that drive in-store sales in the safest way possible.

Tracking

RevTrax offers a unique way to connect individual online ads to in-store sales by using our patent-pending technology to translate the information from a URL into a dynamically generated barcode or promo code on a printable or mobile coupon.

For merchants who can't accept a dynamically generated barcode or promo code, we can accept a bank of barcodes or promo codes and assign to your various media campaigns. RevTrax can also track transactions via your gift or loyalty cards.

RevTrax connects all of your digital media to in-store sales

RevTrax will work directly with you, your agency, or outside vendors to connect your existing media efforts to in-store sales.

Email Marketing: Ensure that promotions targeted to your loyalty club members aren't circulated to the general public. For general offers that are intended to go viral, RevTrax will track and measure every dollar generated in the physical store from each email.
Search Engines/Agencies: Track conversions of individual paid search keywords and other search ad data to brick & mortar sales. Optimize your spend by understanding which keywords and ads convert to actual sales in the physical store.
Social Media: Track and control the impact of promotional marketing via Twitter, Facebook, MySpace, and other social media to sales in your brick & mortar stores.
Display: Connect data from the display ads (site served from, creative type, time of day, etc.) to in-store sales to optimize spend.
Mobile Media: Let RevTrax connect your mobile initiatives to brick & mortar sales.
Affiliate Programs: Launch an in-store affiliate program to drive consumers into your brick & mortar stores.
Loyalty Programs: Utilize leading 3rd party fundraising, cash-back, points, and other loyalty programs to drive incremental sales in your brick & mortar stores.

Click here to learn more about RevTrax Tracking Technology

Security - RevTrax Fraud Blocker

Security RevTrax offers the ability to prevent printable coupon fraud with features such as:

Print Limits
Direct to Print Tray
Anti Screen-Capture
Domain Security (prevents reposting)
Single-Use Links
Digital Fence
Personalization
Watermarking
One-time use barcodes/promo codes
Real-time fraud protection (prevents photocopies)
All with no consumer software installation, registration, or leaving your site

Click here to learn more about RevTrax Fraud Protection

Analytics

Technology - Reports The RevTrax dashboard provides a comprehensive view into your digital campaigns tracked by RevTrax. You can review campaigns, generate reports, and export data with the push of a button.

By taking information about the ad (site served from, type of creative, time ad was served, location of consumer, search keywords, etc.) and marrying this with information about the purchase (SKU, date/time of purchase, store location, amount spent, # of items purchased, transaction ID, promotion used, etc.) you will be able to gain incredible insights into cross-channel behavior … improve your ROI.