news & events.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner. The report, "Cool Vendors in Digital Marketing, 2013", aims to provide a general overview of new and innovative vendors, products or services within mobile, social or contextual digital marketing environment. The vendors studied in the report are Catchoom, PublishThis, RevTrax and Thismoment...read more

Data, data, data. It's the core of what good marketers are doing and it's fingers are reaching into every corner of the business. And with this data we are finally seeing the benefits of integrated campaigns, products and teams...read more

Most retail promotions are widespread. But as companies work toward providing more personalized offers, they're finding their efforts thwarted by pirated versions and an inability to generate and validate unique codes...read more

RevTrax is delivering Enterprise Business Solutions using omni-channel retail and online and offline revenue attribution to Fortune 500 retailers and brands that drive and measure in-store sales including printable and mobile coupons...read more

Smart Attribution Modeling, online-to-offline revenue attribution, using actionable promotion analytics to optimize digital campaigns and leveraging social and mobile digital coupon strategies to boost in-store sales and gain customer insights with RevTrax COO and co-founder Seth Sarelson...read more

Daily deals, coupons and special discounts are tool that can benefit all retailers. The challenge, in our online world, is to control the spread of these tools so that the retailer doesn't sell too much product at below-retail costs. Enter the new PromoVault tool from RevTrax...read more

New York, NY - RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers...read more

In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that pinpointed the top cities, regions, and demographics for digital coupon use. RevTrax found that the following are the top cities for digital coupon activations...read more

Certain cities, regions and demographics are more prone to activating digital coupons than others, according to a recent study from multichannel promotions platform RevTrax. In the study, five cities — Charlotte, NC; Rochester, NY; Raleigh, NC; Virginia Beach, VA; and Huntsville, AL — turned out to be the best areas to activate digital coupons for brands and retailers...read more

Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US. The company identifies the leading locations and demographic trends tied to digital coupon activity. The data in the study were collected in Q2 2012 and based on millions of online to offline transactions...read more

Neenah, Wis. - Consumer packaged goods maker Kimberly-Clark is measuring the effect of print-at-home digital coupon campaigns on in-store purchases by using an analytics platform from New York-based RevTrax. As a result, Kimberly-Clark is increasing the efficiency and effectiveness of its digital coupon program...read more

The long reach of the Internet, it turns out, is very often limited to one’s own neighborhood. While people can connect to long-lost friends in China, play chess with a stranger in Brazil or even make a cross-continental love match, they’re much more likely to stick close to home. In fact, almost three-fourths of all...read more

Marin Software has formed a partnership with RevTrax^® to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. Paid-search promotions... read more

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet. This belief is consistent with many studies showing that consumers frequently engage with digital media... read more

Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context. Texting, emailing or calling a friend would qualify the mobile device as highly personal. On the other hand... read more

RevTrax^®, a marketing analytics platform, just released a two-year study on the impact of paid search ads on in-store sales. The study analyzed consumer purchases that stemmed from a paid search ad. Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked... read more

Instead of filling your inbox with more predictions for the year to come, I thought it would be much more useful for me to highlight some of the companies that I will be watching in 2012. Several of these companies shared their solutions on panels at Mediapost Email Insider Summits in 2011 and piqued my interest. Others are companies I have been introduced to by clients or trusted colleagues. Still others... read more

ADOTAS – Last week, RevTrax^® released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax^® COO Seth Sarelson pointed out in a recent phone conversation... read more

Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are compensated for purchases made by consumers online, but not in-store. Companies have begun to figure out... read more

Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is... read more

A number of retailers offer coupons and special offers online, but few actually know how effective the coupons are at driving business in their stores. Tracking click-through or redemption rates for coupons offered on websites other than those owned by the retailer can be difficult. That was the problem at... read more

Today's marketing landscape is evolving quickly, with budgets shifting from traditional media to digital media at an increasing pace. Savvy consumers are engaging with brands via a variety of digital media, spending much of their day searching the web for deals and offers, enrolling in brands’ email loyalty programs or “liking” brands on Facebook. But since more than 90% of retail sales... read more

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their mobile device. Historically, marketers did not care much about mobile coupons due to... read more

Are you thinking about adding or revamping a coupon program in your email marketing efforts? You certainly aren’t alone. The almost overnight success of local coupons via daily-deal sites such as Groupon or LivingSocial and the potential offered by mobile coupons are prompting more retailers to go back and look at this popular revenue and traffic driver in a... read more

Professional prowess and business savvy are necessary to succeed in the fast-moving and highly competitive global marketplace. Learn how these leaders have leveraged expertise and innovation to augment their knowledge base, expand to new markets and... read more

As marketers begin to seriously shift budget from traditional to digital media to drive in-store sales, many are using printable coupons to track cross-channel engagement. When executed properly, printable coupon campaigns can be an incredibly cost-effective way to... read more

Bensalem, PA - Charming Shoppes, Inc. (Nasdaq: CHRS) a leading multi-brand apparel retailer specializing in women's plus-size apparel announced today that it has launched Virtual Gift Cards in the Business to Business (B2B) Market. This new digital capability enables companies to... read more

Retailers know the Internet’s power to draw customers into their stores, so many cast coupons into cyberspace, hoping for the clicks and redemptions that generate sales. Nearly all of these merchants would like to use their marketing dollars more efficiently, and... read more

Still reeling from the double hit of the May 2009 postal rate increases and the recession, brick-and-mortar merchants are looking for new ways to save money and market to their customers. Increasingly, these marketers are finding themselves in unfamiliar digital territory. The shift from traditional vehicles such as directmail and inserts to a digital world that... read more

Paid search has, and continues to be, one of the most effective ways of driving online sales. What you may not know is that paid search may actually be much more effective at driving in-store sales than it ever has been for ecommerce. Data from a comScore and Yahoo study (PDF) actually suggest that consumers exposed to... read more

With marketing budgets tighter than ever, store-based retailers have been moving from traditional print—newspapers and direct mail—to digital media to drive sales. In particular, many brick-and-mortar marketers are turning to a... read more

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight... read more

All of the technological innovations that have been made manifest over the past three decades have been good news for business owners and managers. But these changes have also become the source of no small amount of management anxiety with regard to... read more

How to get start-up funding from relatives that won't turn off potential venture capital investors. Q: How can I structure funding from friends and family in a way that is attractive to angel investors and venture capitalists?... read more

How do small businesses bridge the gap between the excitement of online technologies and the traditional way of doing business face-to-face?... read more

When retailers think about driving traffic into their physical stores, they've always turned to traditional media, including print, radio and TV.Why? More people are turning to the Internet for content, entertainment, and networking, rendering traditional media less effective at reaching the same types of people as... read more

I’ve been involved with affiliate, or performance-based marketing for a long time now. More recently I’ve been interested in advertising models that utilize the benefits of performance-based marketing together with other forms of new-age advertising- primarily mobile marketing. Taking the obvious benefits from today’s mobile marketing methodologies, and working them into a model that... read more

Generally, I’m not much of a note taker at conferences. I will jot down the occasional URL to check out later, but I’d much rather pay full attention to the speakers and their presentations than miss things as I’m trying to write down what they just said. However, at last month’s SMX Search Analytics conference in Toronto... read more

Affiliate marketing is typically seen as an online endeavor, but RevTrax^® is working on flipping that script with their offline affiliate marketing efforts. They have been running an in-store affiliate program for the Jackson Hewitt Tax Service at 6,800 brick & mortar locations nationally, and Seth Sarelson, Chief Operating Officer at RevTrax^®, reports that many affiliates are looking at conversions from printed coupon to redemption of around 20%... read more

While I was down at Affiliate Summit West 2009 the other week, I attended a session about offline affiliate marketing. The speaker was Jonathan Treiber, the CEO of RevTrax^®, a company that specializes in offline affiliate marketing. After his session, Jonathan was nice enough to give me a few minutes to talk about offline affiliate marketing and how it works. What I think is interesting about the model is that it affords brick & mortar retailers to take advantage of... read more

While at Affiliate Summit West 2009, I covered a session about offline affiliate marketing for Revenews.com. The speaker was Jonathan Treiber, the CEO of RevTrax^®, a company that specializes in offline affiliate marketing... read more

In the grand scheme of the marketing/advertising world, affiliate marketing still holds the spot of the redheaded-stepchild — if only because many mainstream publishers and advertisers don’t really understand what it is. While some of that is slated to change as the economy coaxes advertisers into looking more at ROI-driven campaigns and less at CPM buys, there still remains one daunting obstacle for affiliate marketing, and... read more

Ah, the holiday season. Companies scramble to makes their Q4 numbers and fill the next year's pipeline. This year's bonus challenge: a recession. Every holiday season includes gifts, as well. Mine is to share with you some advice from several of 1to1's colleagues and associates on how to harness customer centricity to stay competitive in 2009. I posed the following question: What aspect of customer strategy will be the most useful to survive or thrive in this uncertain economy, and why?... read more

As another inspiring Affiliate Summit drew to a close, I thought about the conversations that I had over the course of 3 days with some incredible affiliates. These businesses live and die by financing the marketing efforts of thousands of multi-channel advertisers, which begs the question: How much money are affiliates losing to in-store sales?... read more