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Are Marketers Giving Away Opportunities To Gather Valuable Consumer Insights?

Although it is sometimes a heavy investment to coordinate distribution of free products through sampling events and direct mail, many marketers feel the payoff is worth it. But do they really have a handle on the immediate and lasting consumer engagement that comes from these programs?

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Staples Canada links online campaigns and keywords to in-store sales

How big a link is there between “online-to-offline” marketing efforts and sales? That was the primary question Staples Canada addressed when it implemented a paid search campaign linked to a printable coupon or a mobile page displaying a bar code. In partnership with digital promotions firm RevTrax, Staples was able to trace in-store sales back to specific search campaigns or keywords used by customers.

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Retailers seek to engage consumers through easier delivery of e-coupons

RevTrax announces the launch of Sampling Insights, a digital engagement solution that can turn anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.

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Digital Solution Transforms Sampling Events

RevTrax announces the launch of Sampling Insights, a digital engagement solution that can turn anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.

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Email Marketing: Updating an Old Standard for Today’s Consumer

Email marketing is still a staple of any digital marketer's repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical.

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3 Ways to Figure Out If There’s a Market for Your Business Idea

RevTrax in New York City offers technology that makes it possible for retail clients to measure how their digital promotions are affecting in-store sales. After winning early clients such as Jackson Hewitt and Walgreens, chief operating officer Seth Sarelson and his co-founders paid close attention to cues from such customers to assess the market for their technology.

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Digital Coupons ‘Cut Out’ Challenges Of Traditional Offer Redemption

When it comes to driving and incenting consumer behavior, no promotional vehicle comes close to the power and value of a coupon. With the evolution of digital marketing, digital coupons have become the natural extension of their physical counterparts, supported by their value which allows marketers to better target consumers and utilize promotions budgets more efficiently.

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Why Digital Promotions Are More Important Than Ever

The constant evolution of the digital space may leave retailers feeling weary about digital promotions. However, digital promotions are an increasingly important part of the personalized marketing mix especially in the omnichannel retail environment.

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Not For Checkout Only

The constant evolution of the digital space may leave retailers feeling weary about digital promotions. However, digital promotions are an increasingly important part of the personalized marketing mix especially in the omnichannel retail environment.

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Upstart Printable Coupon Site Takes on the Big Shots

SaveInStore debuted last October, powered by the printable coupon company RevTrax. Its layout is different from other printable coupon sites, befitting the company’s goal of being different from its more traditional competitors.

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RevTrax Expands Analytics and Insights Capabilities

RevTrax announced the introduction of RevTrax Advisors, a suite of offerings designed to evaluate and optimize the digital marketing mix. RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.

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Are Coupons Being Cut Out of the Online Grocery Business?

Consumer packages goods (CPG)) manufacturers currently distribute more than $300 billion in paper coupons with more than $3 billion of those coupons being redeemed in physical stores. However, coupon and promotion efforts have been slow to adapt to this space.

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Embrace Analytics To Pull Promotions Out Of The Stone Age

While many marketers have integrated business analytics into large portions of their operations, surprisingly few are using analytics to their full potential in the couponing and promotions space. More than just a missed opportunity for increased program efficacy, the industry’s tendency to overlook the use of analytics in this area could keep couponing and promotions in the marketing Stone Age.

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Direct Mail Goes Digital

Looking to refresh your direct mail strategy? These five tech trends can do more than put a new gloss on old messaging. They can turn your campaigns into omnichannel experiences that last long after the delivery date.

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Meet the Digiday Retail Award Winners

Staples Canada, in partnership with predictive marketing software company Kenshoo and digital coupon platform RevTrax, won “Best Direct Digital Marketing Campaign.

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