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RevTrax Launches New Printable Coupon Site

RevTrax has just launched SaveInStore, a printable coupon site that it says is “unlike any other in the marketplace.” When you visit the site, you won’t find a jumble of coupons for different products from different companies to sift through. Instead, you can search by brand name, or select from a list of brands with available offers.

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Gamification, Digital Coupon Companies Join Forces

Social engagement platform Dailybreak Media and digital promotion platform RevTrax announced a partnership that they say will enable major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions.

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Staples uses data insight to drive coupon redemption

A partnership between Staples Canada and technology firms Kenshoo and RevTrax has allowed the office supplies business to closely measure the success of a recent online to offline marketing campaign.

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Staples Canada Tracks the Impact of Paid Search on Offline Sales

Tracking an online marketing campaign by looking at online sales is just one part of the equation. Working with coupon technology company RevTrax and online marketing firm Kenshoo, Staples Canada ran a campaign to link its online marketing efforts to offline sales.

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Closing the Loop to Purchase

The key to data-driven success may hinge on tying digital insights to in-store purchases- aka "online to offline attribution." Although still in its infancy sales attribution may eventually enable CPGs to close this final loop and bring data-driven shopper marketing full circle.

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A Brand New Printable Coupon Site Debuts

Now, in addition to grocery deals, visitors can get grocery coupons. Unlike the major printable coupon sites that have their own proprietary printing software, works with the coupon provider RevTrax to power its printables.

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The Evolution of Audience Targeting: 3 Opportunities for Marketers

In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods.

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Kimberly-Clark Uses Analytics To Unlock Digital Coupon Insights

Kimberly-Clark has found the key to unlocking the value of digital coupons. The CPG giant is using data-rich digital coupons to optimize its marketing campaigns, attribute online-to-offline sales, and discover more path-to-purchase insights. A promotion analytics tool enables the marketer to provide targeted, timely offers to consumers based on purchasing behavior mined from the company’s consumer-facing digital coupon portal.

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RevTrax SmartOffers Personalizes Digital Coupons

Oftentimes, coupons can only be used for specific products or are limited to certain departments. Revtrax created SmartOffers to help marketers personalize digital coupons based on predefined rules and business conditions.

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RevTrax Acquires Patent Portfolio Focused On Secure Digital Offer Delivery & Redemptions

Digital marketing patents strengthen RevTrax's proprietary POS validation solutions.

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Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

Kimberly-Clark Co. is looking to end the data blindness that comes from selling most of its products through retailers. The company is building its own deal database and CRM programs through RevTrax, a promotion-analytics firm.

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Tools to Watch: Chute, Wayin and RevTrax

Loyalty marketers strive for this kind of spot-on engagement constantly, balancing their goals to change consumer behavior against the necessity of using data in non-invasive ways.

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