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Bolthouse Farms Tests New Marketing

Bolthouse Farms announces the launch of a groundbreaking new social media engagement program across the Instagram platform – the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.

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Loyalty’s Seamless Role in Omnichannel Success

There was a time...when a customer purchase involved just one trip via one route. Today, thanks to the addition of “dot com” to most every company name, that trip can take as many as five routes, and most do not require leaving home.

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This Week In Location Based Marketing: Episode 150

Featuring special guest: Jonathan Treiber, CEO, RevTrax

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How to Drive In-store Traffic: 20 Experts Share Their Retail Strategies

Although shoppers may come into stores to try on a product, they often tend to use the store as a “showroom”, checking out products in-store before they purchase it from an online retailer for a cheaper price.

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Connect the Dots: Kimberly-Clark Links Social Couponing with In-Store Sales

As consumer goods companies gain their footing as marketers in a digital world, they are starting to ask the right questions: Who are my biggest brand advocates? And, where are consumers spending time communicating about my brand online?

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Online to Offline: The Performance Marketing Standard

It’s time to think about affi liate marketing in a whole new way… as a tool to drive in-store sales. In today’s omnichannel commerce environment, with consumers shopping both online and in store, it is critical to affi liate marketing campaign success to allow consumers to redeem digital off ers at their convenience.

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Formula for Growth: Innovation, Big Data & Analytics

Technological and digital innovation is starting to transform, and in some cases even disrupt, the CPG and Retail industry. After decades of relatively limited - or linear - change, the industry is starting to experience the "knee in the curve" brought on by an exponential pace of innovation.

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New Releases Target Consumers' Love of Couponing

The most used coupons are usually for those items found in grocery store aisles. A new app is set up to help shoppers make the most of their shopping time while one platform is stepping up their coupon end-game by offering in-depth reporting for coupon campaigns.

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Taking Performance Marketing Mobile

In today's multi-screen marketing environment, it is important to deliver marketing messages to consumers in their digital space. Since we know what no one is tethered to a desktop any longer, targeting consumers on their mobile devices...

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RevTrax Introduces New Reporting Platform

RevTrax announced the launch of a comprehensive new reporting platform that enables marketers to view highly detailed, real-time data for print-at-home and mobile coupons. Through a simple interface, marketers can build customized reports and easily access...

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The Mobile Effect: Optimize Digital Coupons to Boost Sales

The speed with which the marketing landscape is changing is dizzying. Technologies, trends and opportunities within the omnichannel universe have placed retail and brand marketers in a bit of a spin as they try to manage the cycle of change.

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IGartner Highlights Up and Coming Digital Marketing Vendors

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner. The report, "Cool Vendors in Digital Marketing, 2013", aims to provide a general overview of new and innovative vendors, products or services within mobile, social or contextual digital marketing environment.

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Integrated Marketing Week 2013: Seth Sarelson on Integrating with Data

Loyalty marketers strive for this kind of spot-on engagement constantly, balancing their goals to change consumer behavior against the necessity of using data in non-invasive ways.

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Promo Gotcha

Most retail promotions are widespread. But as companies work toward providing more personalized offers, they're finding their efforts thwarted by pirated versions and an inability to generate and validate unique codes.

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Smart Attribution Modeling: Live from SES New York

Smart Attribution Modeling, online-to-offline revenue attribution, using actionable promotion analytics to optimize digital campaigns and leveraging social and mobile digital coupon strategies to boost in-store sales and gain customer insights with RevTrax COO and co-founder Seth Sarelson.

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RevTrax Launches PromoVault

RevTrax's latest technology creates and serves dynamic promo codes, then protects those codes from being used by unauthorized parties..

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Platform Offers Retailers Control Over Promos and Offers

Daily deals, coupons and special discounts are tool that can benefit all retailers. The challenge, in our online world, is to control the spread of these tools so that the retailer doesn't sell too much product at below-retail costs. Enter the new PromoVault tool from RevTrax.

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RevTrax Offers Protection for Digital Coupons

New York, NY - RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers...

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Improving Digital Coupon ROI: Demographic Snapshot [Infographic]

In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that pinpointed the top cities, regions, and demographics for digital coupon use. RevTrax found that the following are the top cities for digital coupon activations.

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