Demographics and Geographies Influence Digital Coupon Activation

Certain cities, regions and demographics are more prone to activating digital coupons than others, according to a recent study from multichannel promotions platform RevTrax. In the study, five cities — Charlotte, NC; Rochester, NY; Raleigh, NC; Virginia Beach, VA; and Huntsville, AL — turned out to be the best areas to activate digital coupons for brands and retailers.

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Demographics and Geographies Influence Digital Coupon Activation

Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US. The company identifies the leading locations and demographic trends tied to digital coupon activity. The data in the study were collected in Q2 2012 and based on millions of online to offline transactions.

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K-C Measures Digital Coupons

Smart Strategies for Local Marketing - Drilling Down to Where Your Consumer Lives

The long reach of the Internet, it turns out, is very often limited to one’s own neighborhood. While people can connect to long-lost friends in China, play chess with a stranger in Brazil or even make a cross-continental love match, they’re much more likely to stick close to home. In fact, almost three-fourths of all...

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Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands.

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Aligning E-Commerce and Brick-and-Mortar Sales Incentives

In 2009, Terry Lundgren, the CEO of Macy's, gave the keynote address at Shop.org, discussing how “the power of e-commerce extends far beyond the keyboard and right onto the sales floor.” Lundgren went on to say that Macy’s believes that $5 billion of in-store sales is influenced by the Internet. This belief is consistent with many studies showing that consumers frequently engage with digital media...

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Top 5 reasons for mobile ad security

Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context. Texting, emailing or calling a friend would qualify the mobile device as highly personal.

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Paid Search Ads Bring Big In-Store Results

RevTrax, a marketing analytics platform, just released a two-year study on the impact of paid search ads on in-store sales. The study analyzed consumer purchases that stemmed from a paid search ad. Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page displaying a coupon with a unique barcode and online coupon code. Each unique barcode was tracked.

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