How Online Search Drives Brick and Mortar Sales: RevTrax New Study

ADOTAS – Last week, RevTrax released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax COO Seth Sarelson pointed out in a recent phone conversation.

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Paid Search Drives Offline Sales, Compensation Model Flawed

Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are compensated for purchases made by consumers online, but not in-store.

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Paid Search Drives $6 In Local Sales For Every $1 In Online Sales — Study

Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is...

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Rate of Redemption: True Value tracks effectiveness of online offers

A number of retailers offer coupons and special offers online, but few actually know how effective the coupons are at driving business in their stores. Tracking click-through or redemption rates for coupons offered on websites other than those owned by the retailer can be difficult.

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5 Obstacles to Mobile Coupon Adoption

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their mobile device. Historically, marketers did not care much about mobile coupons due to...

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Silverpop Blog: Make Coupons Work Better in Your Email Program

Are you thinking about adding or revamping a coupon program in your email marketing efforts? You certainly aren’t alone. The almost overnight success of local coupons via daily-deal sites such as Groupon or LivingSocial and the potential offered by mobile coupons are prompting more retailers to go back and look at this popular revenue and traffic driver in a...

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