Insights Solutions

Combine customer-level data and behavioral economics methodology to test, optimize, and measure your digital promotions and marketing investments.

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RevTrax + Insights

RevTrax’s Insights Solutions help marketers optimize campaign spend through testing and measurement tools that leverage real-time, first-party data.

Behavioral Economics Methodologies

Core to our solution set is testing using principles of Behavioral Economics - the study of non-monetary psychological, social, cognitive, and emotional factors on purchase decisions.

RevTrax's core incentive technology platform creates an ecosystem where first-party data can be captured in real-time, and equally important, we observe the test participants' behavior silently. This is critical since with other sources of purchase data (such as consumer panels), participants know that they are being observed. This creates risk that their behavior is subsequently altered.

Use our Insights tools to accurately and easily measure the impact of promotional pricing, creative, and media before, during, and after campaigns--all with zero additional personnel or infrastructure costs.


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Marketing challenges

Are you frustrated by any of the following challenges?
We partner with organizations like yours to solve these and a variety of other challenges.


Media ROI

It's hard to measure the ROI of media campaigns

Customer Lifetime Value

It's hard to measure and increase lifetime value

Creative impact

It's hard to know which creative elements impact behavior

Media investment

It's hard to know where to invest your media dollars

Testing is too hard

You need an easier, quicker platform for testing

How we solve these marketing challenges

RevTrax insights solutions are designed to solve the challenges listed above

Media ROI Measurement

Combine your digital media with RevTrax to establish ROI. By sampling a segment of a media campaign with digital offers, we can observe sales impact at the point of purchase. RevTrax algorithms then calculate total media impact to determine incremental volume (units sold) of the overall media campaign.
Price Optimization

Use RevTrax Price Optimization to determine the ideal offer levels in each customer segment for trade promotions, trade sale prices in circulars, and others through rigorous and rapid testing.

Client Success

The most important part of any vendor/partner relationship is what you get out of it.
RevTrax clients return year after year because of three primary reasons:

1. White glove service including strategy development
2. Flexibility of marketing technology
3. Positive impact on ROI

Whitepapers & Case Studies

Just starting your promotions journey? Want to learn about implementations in your industry? RevTrax can help you design promotions and campaigns that leverage valuable first-party data to create positive, lasting business outcomes.
Read on to see potential uses and how other organizations are working with RevTrax.

Whitepaper

The Overlooked Gold Mine of First-Party Purchase Data:


The right digital coupons can provide you with a deep well of first-party data that you can’t get anywhere else. They can tie a specific consumer to the online engagement that activated their purchase intent and resulted in an actual purchase, closing the online-to-offline path-to-purchase loop and giving insight into how other consumers could be activated in a similar way.

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Case Study

A Lesson From Noosa


Noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, Noosa looked for additional opportunities to grow their consumer base. Luckily, they’d previously built a following of devoted yoghurt lovers. Could they leverage their current fans to gain incremental awareness and trial of their product? What would a campaign like that look like?

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Other Challenges and Solutions

RevTrax marketing technology is also designed to support and impact the following:

Contact us - the best solutions are designed together

We approach every relationship as a partnership. Your business goals are our goals, and we diligently work with you to achieve them.