RevTrax’s Insights Solutions help marketers optimize campaign spend through testing and measurement tools that leverage real-time, first-party data.
Core to our solution set is testing using principles of Behavioral Economics - the study of non-monetary psychological, social, cognitive, and emotional factors on purchase decisions.
RevTrax's core incentive technology platform creates an ecosystem where first-party data can be captured in real-time, and equally important, we observe the test participants' behavior silently. This is critical since with other sources of purchase data (such as consumer panels), participants know that they are being observed. This creates risk that their behavior is subsequently altered.
Use our Insights tools to accurately and easily measure the impact of promotional pricing, creative, and media before, during, and after campaigns--all with zero additional personnel or infrastructure costs.
Are you frustrated by any of the following challenges?
We partner with organizations like yours to solve these and a variety of other challenges.
It's hard to measure the ROI of media campaigns
Customer Lifetime Value
It's hard to measure and increase lifetime value
It's hard to know which creative elements impact behavior
It's hard to know where to invest your media dollars
Testing is too hard
You need an easier, quicker platform for testing
RevTrax insights solutions are designed to solve the challenges listed above
The most important part of any vendor/partner relationship is what you get out of it.
RevTrax clients return year after year because of three primary reasons:
Just starting your promotions journey? Want to learn about implementations in your industry? RevTrax can help you design promotions and campaigns that leverage valuable first-party data to create positive, lasting business outcomes.
As marketers, more and more of the decisions made from minor to major must be backed by solid data.Read More
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world.Read More
We approach every relationship as a partnership. Your business goals are our goals, and we diligently work with you to achieve them.Contact Us