Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing’s impact on in-store sales.
RevTrax's scalable enterprise solutions provide promotion intelligence across all online channels and devices.
Founded in 2008, RevTrax is headquartered in New York City.
To transform the promotions industry.
Chief Executive Officer and Co-Founder
Mr. Treiber has been at the helm since RevTrax's inception in June 2006, leading the company through its initial product launch, several rounds of capital raising, team expansion and several key business partnerships. As CEO, Jonathan leads the execution of new product development and strategic sales and marketing initiatives. Prior to RevTrax, Jonathan worked for Citigroup's Investment Banking Division, focusing on M&A, capital markets transactions and corporate finance. Jonathan holds a Bachelor of Arts in Economics, with distinction, from Cornell University.
Chief Operating Officer and Co-Founder
Seth runs the daily operations at RevTrax and has since the company's inception. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Seth has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, MediaPost, STORES Magazine and eConsultancy. Seth has also lectured at Cornell University, The Wharton School at the University of Pennsylvania and others, in addition to regular speaking engagements at various industry events. Seth holds a Bachelor of Science in Applied Economics and Management, Magna Cum Laude, from Cornell University.
Chief Technology Officer
With more than 20 years of technology experience, Mr. Hansen designed, developed, and implemented RevTrax's core technology and systems. Greg continues to lead the company's information technology efforts as chief architect and systems administrator. Prior to RevTrax, Greg served as the Chief Application Architect for Diversified Investment Advisors for five years. Mr. Hansen has a proven track record of bridging business requirements with technology driven solutions. Mr. Hansen holds two patents for navigation algorithms and has extensive experience with design patterns, data structures and enterprise architecture. Working in a collaborative fashion with business partners, Mr. Hansen has lead large integration efforts and served as an advisor for the technical teams at numerous organizations. Mr. Hansen holds a Bachelor of Science in Computer Science from Stevens Institute of Technology, where he graduated with honors.
Chief Financial Officer
Ho Chin joins RevTrax from Medidata, where he led its financial planning and analysis efforts, and provided analytical support to the management team. Previously, Ho held financial and operational leadership positions at private equity and venture backed companies, including Dydacomp and Conductor as their CFO, and Azoogle.com as its VP of Finance & Admin. Before Azoogle, Ho was with DoubleClick, where he held a variety of management positions including Director of Corporate Development, managing acquisitions and related business integrations. He began his career at Honeywell and PriceWaterhouseCoopers. Ho holds a B.S. in accounting from Pennsylvania State University and an MBA from the Wharton School of Business at the University of Pennsylvania.
Laurie leads the RevTrax legal team. Prior to joining RevTrax, Laurie served as Director and Associate General Counsel of Investment Technology Group, Inc. and as General Counsel of its global order management, trading analytics software and network division. ITG is an agency broker and financial technology firm that partners with asset managers globally to provide innovative solutions spanning the investment continuum. Before joining ITG, Laurie was a corporate associate at Skadden, Arps, Slate, Meagher & Flom. Laurie holds a J.D. from Harvard Law School and a Bachelor of Arts, magna cum laude and Phi Beta Kappa, in Comparative Area Studies and minors in Japanese and Markets and Management from Duke University.
VP, Product Management
Mike is a seasoned product manager, operations executive and general manager.
His 20-year-plus career has been defined by a passion for identifying, developing, and marketing great products, and he's driven a culture of innovation, strong sales growth and a passionate service culture in every role he's held.
Most recently, Mike led the coupon Clearing, Print & Mail, and Family Codes teams at Coupons.com. He also spent 10 years at Gartner, where he held positions as a technology performance analyst, Director of Gartner Financial Services, and VP of Product and Channel Development.
Additionally, Mike founded and led the MarketPlace Research Practice at MasterCard Advisors, where his team evaluated new product, distribution and competitive strategies. He later managed a strategic consumer and commercial partner card portfolio for Citi, and was Divisional VP of Gift Card at Sears Holdings Corporation. Mike is a graduate of Wesleyan University, with a Bachelor of Arts in history, and of Albertus Magnus College, with a master’s degree in management. He and his wife Laura have three children and currently reside in Crystal Lake, IL.
Lindsay is responsible for all aspects of marketing, including strategy, branding, PR, events, and inbound and digital marketing. Prior to RevTrax, Lindsay was Vice President at Cookerly Public Relations, where she managed multiple teams and budgets across a variety of practice areas, from nonprofit and social marketing to technology and finance. Prior to that role, she worked on VeriFone's global marketing team, participating in the company's global re-brand, and directing strategic media consultation and marketing communications. Lindsay holds a Master's degree in Mass Communication from the University of Georgia and a Bachelor's degree in Fine Arts from New York University. Lindsay is an active member of Rosie's Theater Kids junior council.
VP, CPG Client Development
Mel is a strategic sales management and business development professional. He has more than 20 years of experience driving growth and new partnerships across many major marketing areas including digital and mobile shopper marketing, in-store media and promotion, social media influencer platforms and retail activation.
His career is highlighted by 15 years at News America Marketing, where Mel held a variety of positions of escalating responsibility focused against the CPG/retail ecosystem, from overseeing the core sales teams to his role as general manager of the company’s retail merchandising business in the U.S. and Canada.
Most recently, Mel led the sales and business development teams and functioned as a strategic advisor to a number of companies—such as CBS Outernet, Modiv Media (now Catalina Mobile) and Brand Connections—where the missions have been squarely rooted in digital/mobile/shopper marketing and in providing overall integrated marketing solutions.
Mel is a graduate of Lehigh University, with a B.S. in Marketing, and resides in Fairfield County, CT.
VP, Strategy & Analytics
Randy joined the RevTrax team to lead the continuing evolution of RevTrax products, services and go-to-market strategies with a focus on retail and CPG. Prior to RevTrax, Randy worked for Toys"R"Us, leading strategy and corporate development for the Digital New Ventures group. During his tenure at Toys"R"Us Randy also held a variety of positions in key marketing and finance groups including: digital marketing analytics and insights, pricing analytics, private brands analytics, and planning and analysis. Randy holds a Bachelor of Arts in Economics from Ramapo College.
VP, Retail Client Development
Chris joined RevTrax to strategically scale the client services organization and collaborate across departments to grow existing client relationships. Prior to RevTrax, Chris worked for Commission Junction affiliate network, a division of ValueClick, where he led client development teams in New York, Chicago and Boston to double- and triple-digit revenue growth. He has also held marketing and client management positions at a variety of technology, advertising and marketing organizations. Chris holds a Bachelor of Science in Business Administration from Skidmore College.
VP, Product Development
Gu joined RevTrax from Diversified Investment Advisors, where he led user interface design and development and served as primary contact for analysts, product managers and developers, bridging real world business needs and back-end systems for over seven years. Gu also implemented a financial mapping application from scratch for fund managers, boosting productivity by over 80 percent, which is still used today. Prior to Diversified, Gu held user interface design and development roles with First Genetic Trust and Workstream (formerly ProAct Technologies). Gu holds a Bachelor of Science in Business Administration.
Director of Talent
Erica joined the RevTrax team to lead the organization in recruitment, talent management, performance management, benefits management and defining company culture. Prior to RevTrax, Erica worked at OnDeck Capital, where she supported the organization as it grew from 50 to 200 employees over her tenure. Prior to OnDeck, Erica held a variety of general human resources and recruiting positions, focusing in start-up environments. Erica holds a Bachelor of Arts in Psychology from the University at Albany- SUNY.
Larry helps lead the Information Technology team. Prior to RevTrax, Larry worked at UBS Investment Bank as a Software Developer where he managed in-memory caches of reference data for critical trading applications. Prior to UBS, Larry worked as both a data analyst and software developer for the affiliate marketing company Ebates. His strong understanding of the affiliate business and extensive data management skills will allow the technical team to deliver better insights on merchant promotions and customer behavior. Larry holds a Master’s degree from Boston University and a Bachelor’s degree from Binghamton University.
Our way of giving back to NYC.
CommunityTrax is our employee-directed philanthropy committee, empowering RevTrax employees to support philanthropic activities and give back to our local community by coordinating quarterly programs and ongoing initiatives.
Nine members of the RevTrax team participated in a 4-hour spin-a-thon, with all event proceeds going to fund rare cancer research at Memorial Sloane Kettering Cancer Center. Since 2007, the event has funded 53 clinical trials.
Eight members of the RevTrax team dug in the dirt (and mulch!) to help GrowNYC rebuild a community garden in Spanish Harlem that was destroyed by Hurricane Sandy. The garden is used by a neighboring school and local urban farming.
DonorsChoose is an online charity that allows members of the community to fund public school teachers' special projects. Projects range from art supplies and reading materials to requests for technology in the classroom. RevTrax funded four projects that provided critical materials like books, art supplies, educational magazine subscriptions and classroom learning materials to high-poverty classrooms across New York City.
Ten members of the RevTrax team participated in Habitat for Humanity's Brush with Kindness project in the Bronx. Brush with Kindness improves and beautifies low-income neighborhoods throughout New York City where Habitat NYC builds homes.
RevTrax works with some of the nation’s largest retailers, restaurants and consumer packaged goods companies. Our technology helps them drive and measure in-store sales through secure, personalized digital coupons and offers.
Think you have what it takes to be part of the RevTrax team?
RevTrax is looking for dynamic, highly motivated senior account managers to manage RevTrax relationships with some of the nation’s leading retailers, restaurants and consumer packaged goods companies.
Desired Skills and Experience:
What We're Looking For:
What to Expect:
RevTrax is looking for dynamic, highly motivated account managers to manage RevTrax relationships with some of the nation’s leading retailers, restaurants and consumer packaged goods companies.
Desired Skills & Experience:
The ideal candidate has a Bachelor’s degree from a four-year college or university in business or marketing and has 1-2 years of digital agency experience in an internship or full-time position.
What We're Looking For:
What to Expect:
The goal of the digital analyst is to use data to create analysis that helps the business generate economic value, while simultaneously becoming a well-liked business partner and teammate critical to the success of the analytics team and stakeholders across the business.
This job is about using data, research, and analytics to tell stories to the business that help make digital coupon experiences better! Although this job has a technical component, the digital analyst requires a sharp, multidimensional intellect that can analyze big data and use it to enable even bigger business results. This role reports directly to the Vice President of Strategy & Analytics.