group picture of the RevTrax staff in New York City
About Us

Marketers work with RevTrax to discover and measure digital promotion performance data – to quantify digital marketing’s impact on in-store sales.

RevTrax's scalable enterprise solutions provide promotion intelligence across all online channels and devices.

Founded in 2008, RevTrax is headquartered in New York City.

a spaceship with the RevTrax X on the window symbolizing our mission to become a trusted business partner to our clients

What's our mission?

To transform the promotions industry.

Meet the Team

headshot of RevTrax CEO Jonathan Treiber

Jonathan Treiber

Chief Executive Officer and Co-Founder

Mr. Treiber has been at the helm since RevTrax's inception in June 2006, leading the company through its initial product launch, several rounds of capital raising, team expansion and several key business partnerships. As CEO, Jonathan leads the execution of new product development and strategic sales and marketing initiatives. Prior to RevTrax, Jonathan worked for Citigroup's Investment Banking Division, focusing on M&A, capital markets transactions and corporate finance. Jonathan holds a Bachelor of Arts in Economics, with distinction, from Cornell University.

headshot of RevTrax COO Seth Sarelson

Seth Sarelson

Chief Operating Officer and Co-Founder

Seth runs the daily operations at RevTrax and has since the company's inception. Prior to RevTrax, Seth worked in Citigroup's Global Commercial Cards business in brand management for the Purchasing Card, Fleet Card, and Electronic Account products. In addition to his corporate activities, Seth has been published and quoted in a number of marketing industry publications, including AdWeek, MultiChannel Merchant, MediaPost, STORES Magazine and eConsultancy. Seth has also lectured at Cornell University, The Wharton School at the University of Pennsylvania and others, in addition to regular speaking engagements at various industry events. Seth holds a Bachelor of Science in Applied Economics and Management, Magna Cum Laude, from Cornell University.

headshot of RevTrax CTO Greg Hansen

Greg Hansen

Chief Technology Officer

With more than 20 years of technology experience, Mr. Hansen designed, developed, and implemented RevTrax's core technology and systems. Greg continues to lead the company's information technology efforts as chief architect and systems administrator. Prior to RevTrax, Greg served as the Chief Application Architect for Diversified Investment Advisors for five years. Mr. Hansen has a proven track record of bridging business requirements with technology driven solutions. Mr. Hansen holds two patents for navigation algorithms and has extensive experience with design patterns, data structures and enterprise architecture. Working in a collaborative fashion with business partners, Mr. Hansen has lead large integration efforts and served as an advisor for the technical teams at numerous organizations. Mr. Hansen holds a Bachelor of Science in Computer Science from Stevens Institute of Technology, where he graduated with honors.

headshot of RevTrax Director of Finance Ron Ruegg

Ho Chin

Chief Financial Officer

Ho Chin joins RevTrax from Medidata, where he led its financial planning and analysis efforts, and provided analytical support to the management team. Previously, Ho held financial and operational leadership positions at private equity and venture backed companies, including Dydacomp and Conductor as their CFO, and Azoogle.com as its VP of Finance & Admin. Before Azoogle, Ho was with DoubleClick, where he held a variety of management positions including Director of Corporate Development, managing acquisitions and related business integrations. He began his career at Honeywell and PriceWaterhouseCoopers. Ho holds a B.S. in accounting from Pennsylvania State University and an MBA from the Wharton School of Business at the University of Pennsylvania.

headshot of RevTrax General Counsel Laurie Bennett

Laurie Bennett

General Counsel

Laurie leads the RevTrax legal team. Prior to joining RevTrax, Laurie served as Director and Associate General Counsel of Investment Technology Group, Inc. and as General Counsel of its global order management, trading analytics software and network division. ITG is an agency broker and financial technology firm that partners with asset managers globally to provide innovative solutions spanning the investment continuum. Before joining ITG, Laurie was a corporate associate at Skadden, Arps, Slate, Meagher & Flom. Laurie holds a J.D. from Harvard Law School and a Bachelor of Arts, magna cum laude and Phi Beta Kappa, in Comparative Area Studies and minors in Japanese and Markets and Management from Duke University.

headshot of RevTrax VP of Product Management Mike Biafore

Mike Biafore

VP, Product Management

Mike is a seasoned product manager, operations executive and general manager.

His 20-year-plus career has been defined by a passion for identifying, developing, and marketing great products, and he's driven a culture of innovation, strong sales growth and a passionate service culture in every role he's held.

Most recently, Mike led the coupon Clearing, Print & Mail, and Family Codes teams at Coupons.com. He also spent 10 years at Gartner, where he held positions as a technology performance analyst, Director of Gartner Financial Services, and VP of Product and Channel Development.

Additionally, Mike founded and led the MarketPlace Research Practice at MasterCard Advisors, where his team evaluated new product, distribution and competitive strategies. He later managed a strategic consumer and commercial partner card portfolio for Citi, and was Divisional VP of Gift Card at Sears Holdings Corporation. Mike is a graduate of Wesleyan University, with a Bachelor of Arts in history, and of Albertus Magnus College, with a master’s degree in management. He and his wife Laura have three children and currently reside in Crystal Lake, IL.

headshot of RevTrax VP of Strategy and Analytics Randy Malluk

Randy Malluk

VP, Strategy & Analytics

Randy joined the RevTrax team to lead the continuing evolution of RevTrax products, services and go-to-market strategies with a focus on retail and CPG. Prior to RevTrax, Randy worked for Toys"R"Us, leading strategy and corporate development for the Digital New Ventures group. During his tenure at Toys"R"Us Randy also held a variety of positions in key marketing and finance groups including: digital marketing analytics and insights, pricing analytics, private brands analytics, and planning and analysis. Randy holds a Bachelor of Arts in Economics from Ramapo College.

headshot of RevTrax VP of Product Gu Ming Peng

Gu Ming Peng

VP, Product Development

Gu joined RevTrax from Diversified Investment Advisors, where he led user interface design and development and served as primary contact for analysts, product managers and developers, bridging real world business needs and back-end systems for over seven years. Gu also implemented a financial mapping application from scratch for fund managers, boosting productivity by over 80 percent, which is still used today. Prior to Diversified, Gu held user interface design and development roles with First Genetic Trust and Workstream (formerly ProAct Technologies). Gu holds a Bachelor of Science in Business Administration.

headshot of RevTrax Director of Talent Erica Leflein

Erica Schoenberg

Director of Talent

Erica joined the RevTrax team to lead the organization in recruitment, talent management, performance management, benefits management and defining company culture. Prior to RevTrax, Erica worked at OnDeck Capital, where she supported the organization as it grew from 50 to 200 employees over her tenure. Prior to OnDeck, Erica held a variety of general human resources and recruiting positions, focusing in start-up environments. Erica holds a Bachelor of Arts in Psychology from the University at Albany- SUNY.

headshot of RevTrax VP of Technology Larry Wissink

Larry Wissink

VP, Technology

Larry helps lead the Information Technology team. Prior to RevTrax, Larry worked at UBS Investment Bank as a Software Developer where he managed in-memory caches of reference data for critical trading applications. Prior to UBS, Larry worked as both a data analyst and software developer for the affiliate marketing company Ebates. His strong understanding of the affiliate business and extensive data management skills will allow the technical team to deliver better insights on merchant promotions and customer behavior. Larry holds a Master’s degree from Boston University and a Bachelor’s degree from Binghamton University.

members of the RevTrax team supporting the CommunityTrax initiative at Cycle for Survival 2013. Members of the RevTrax team supporting the CommunityTrax initiative my building a community garden

CommunityTrax

Our way of giving back to NYC.

CommunityTrax is our employee-directed philanthropy committee, empowering RevTrax employees to support philanthropic activities and give back to our local community by coordinating quarterly programs and ongoing initiatives.

Cycle for Survival

Cycle for Survival

Nine members of the RevTrax team participated in a 4-hour spin-a-thon, with all event proceeds going to fund rare cancer research at Memorial Sloane Kettering Cancer Center. Since 2007, the event has funded 53 clinical trials.


Grow NYC

Grow NYC

Eight members of the RevTrax team dug in the dirt (and mulch!) to help GrowNYC rebuild a community garden in Spanish Harlem that was destroyed by Hurricane Sandy. The garden is used by a neighboring school and local urban farming.


DonorsChoose

DonorsChoose

DonorsChoose is an online charity that allows members of the community to fund public school teachers' special projects. Projects range from art supplies and reading materials to requests for technology in the classroom. RevTrax funded four projects that provided critical materials like books, art supplies, educational magazine subscriptions and classroom learning materials to high-poverty classrooms across New York City.


Habitat for Humanity

Habitat for Humanity

Ten members of the RevTrax team participated in Habitat for Humanity's Brush with Kindness project in the Bronx. Brush with Kindness improves and beautifies low-income neighborhoods throughout New York City where Habitat NYC builds homes.

We're a member of the following organizations:

 
logo for RevTrax trade organization Grocery Manufacturers Association
logo for RevTrax trade organization Mobile Marketing Association
logo for RevTrax trade organization Location Based Marketing Association
logo for RevTrax trade organization Shop.org, digital division of the National Retail Federation
 

Join Us!

RevTrax works with some of the nation’s largest retailers, restaurants and consumer packaged goods companies. Our technology helps them drive and measure in-store sales through secure, personalized digital coupons and offers.

Think you have what it takes to be part of the RevTrax team? Please send your resume and cover letter to careers@revtrax.com.


Product Manager

RevTrax Product Managers are responsible for listening to and understanding our market, then delivering products and solutions that address the unmet needs of that market.


RevTrax Product Managers are responsible for listening to and understanding our market, then delivering products and solutions that address the unmet needs of that market, so that RevTrax will:

  • Deliver far more value than the competition
  • Build a sustainable competitive advantage
  • Create scalable financial benefit for RevTrax, and for our clients

Product Managers’ core responsibility is ensuring the financial, technical and market success of the products they manage. Managing products throughout their lifecycle ensures that the satisfy market needs including:

  • Gathering, validating and prioritizing product and customer requirements
  • Defining the product vision
  • Working closely with engineering
  • Working effectively with Sales, Marketing and Client Services to ensure revenue and customer satisfaction goals are met
  • Follow through with Client Services and Sales to document client use cases to ensure that the goals and value objectives of clients are met or exceeded by products within the product manager’s portfolio

The Product Manager’s job also includes ensuring that the product and product marketing efforts support the company’s overall strategy and goals. Product Management defines and manages to the product’s strategic business objectives that prioritize and justify projects

  • Influence and work together with users, development, sales, marketing and business-line teams to align the product strategy and recommend the nature and scope of present and future product releases – to create a clear product roadmap
  • Become the expert of the product and its market in terms of vision, functionality, users’ behavior today and tomorrow, competition.
  • Work closely with the development team to verify and follow new releases as they progress
  • Provide source market data and use that data to communicate with different teams inside the company and users outside the company. Be involved in the delivery of internal progress updates, user-training material, user-manuals, sales collateral, competitive intelligence and positioning
  • Oversee the launch of new releases and products by working with different teams in the company
  • Other duties as assigned

Requirements

  • 3 to 5 years of product management experience
  • Natural leadership instincts with a passion to innovate
  • Ability to work well with designers and engineers
  • An analytical and metrics-driven work style An entrepreneurial work style, you're a self-starter
  • Excellent organization skills; some level of project management experience is a plus
  • Some market research or market analysis experience is a bonus
  • Great interpersonal and communication skills; internal and external presentation skills a plus
  • Prior experience at a startup
  • Comfort in a fast-paced and dynamic environment

Marketing Coordinator

The marketing specialist will work with cross-functional teams to implement annual marketing plans, with the ultimate goal of supporting revenue growth and raising visibility of the RevTrax brand. The marketing specialist will provide team-wide support, which may include research, messaging, sales collateral, copywriting, social media, event management and more.


Essential Duties and Responsibilities:

  • Act as marketing liaison to internal teams to promote cross-functional communication and collect marketing feedback
  • Create copy for marketing collateral, social channels, the company website, and ad content.
  • Assist the Sales team with development and improvement of sales decks
  • Implement paid advertising efforts, including print, online and social advertising
  • Implement social media strategies on Twitter and LinkedIn
  • Develop content for external (quarterly) newsletters
  • Manage the online press room, event and management pages
  • Assist with design creation of email templates, banners and collateral updates
  • Assist with implementation of lead generation strategies.
  • Utilize a marketing automation platform to segment and drive prospects through the marketing funnel in a targeted email marketing program.
  • Collaborate with Product and Strategy & Analytics teams to develop relevant content (case studies, benchmarking reports, etc.).
  • Manage production and execution of RevTrax signature event series including vendor management and sourcing, internal organization, keynote speaker sourcing, etc.
  • Ensures timely execution and production of all marketing programs & projects by entering, updating and tracking all requests for marketing assets in JIRA
  • Research and procurement of speaking opportunities for RevTrax executives

Qualifications:

  • Experience with CRM a plus
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business
  • Experience in technology marketing a plus
  • Strong organizational, interpersonal, and analytical skills
  • Bachelor’s degree in Journalism, Marketing, Communication or related discipline
  • 2+ years of experience in digital marketing and/or content development
  • Experience in using Adobe Creative Suite (e.g. Photoshop, InDesign,)
  • Strong computer skills with knowledge of social management platforms and tools for optimization such as Hootsuite, Google Analytics etc.
  • Extraordinary attention to detail and eye for accuracy
  • Strong organizational and follow through skills with ability to consistently carry out high-quality content deliverables
  • Strong communication and interpersonal skills; comfortable interacting with management, and other departments.
  • A passion to stay ahead of the curve in B2B marketing strategies and concepts
  • Writing samples will be requested during interview process

Client Services Senior Account Manager

RevTrax is looking for dynamic, highly motivated senior account managers to manage RevTrax relationships with some of the nation’s leading retailers, restaurants and consumer packaged goods companies.


Responsibilities:

  • Strategically develop, implement and manage digital coupon campaigns for top tier clients.
  • Develop solid client relationships. You are the face of RevTrax.
  • Become an expert on RevTrax systems and services and team functions.
  • Work with technology/operations to coordinate client campaigns.
  • Conduct research and keep up-to-date on emerging technologies and trends in digital promotions.
  • Consult with Clients regarding campaign options. Create and deliver plans, presentations and reports for clients.
  • Help clients improve campaigns to achieve maximum promotional effectiveness.

Desired Skills and Experience:

  • The ideal candidate has a Bachelor’s degree from a four-year college or university in business or marketing and has 4-8 years of digital agency experience in an internship or full-time position.

What We're Looking For:

  • Experience with digital media, online, digital and mobile promotions.
  • Solid understanding of email, paid search, display, rich media, mobile and other digital media.
  • Attention to detail.
  • A very high level of computer proficiency, including Microsoft Office.
  • Ability to understand creative requirements and work with digital graphics programs.
  • Ability to develop and maintain client relationships at every level.
  • Understanding of sales promotions as a marketing tool.
  • Ability to project enthusiasm and excitement; be highly inquisitive and investigative in new media methods such as digital promotions.
  • Thrives in fast-pace and deadline sensitive work environment.
  • Ability to be available during non-standard hours.

What to Expect:

  • Competitive base salary commensurate with experience.
  • Performance-based options.
  • Full benefits after 30 days (health, dental, 401k, etc.).
  • Fun start-up culture.
  • Access to senior management.
  • Ability to grow within the organization.
  • Steep learning curve.
  • Training and support from all levels of the company.

Client Services Account Manager

RevTrax is looking for dynamic, highly motivated account managers to manage RevTrax relationships with some of the nation’s leading retailers, restaurants and consumer packaged goods companies.


Responsibilities:

  • Strategically develop, implement and manage digital coupon campaigns for top tier clients.
  • Develop solid client relationships. You are the face of RevTrax.
  • Become an expert on RevTrax systems and services and team functions.
  • Work with technology/operations to coordinate client campaigns.
  • Conduct research and keep up-to-date on emerging technologies and trends in digital promotions.
  • Consult with Clients regarding campaign options. Create and deliver plans, presentations and reports for clients.
  • Help clients improve campaigns to achieve maximum promotional effectiveness.

Desired Skills & Experience:

The ideal candidate has a Bachelor’s degree from a four-year college or university in business or marketing and has 2-4 years of digital agency experience in an internship or full-time position.

What We're Looking For:

  • Experience with digital media, online, digital and mobile promotions.
  • Solid understanding of email, paid search, display, rich media, mobile and other digital media.
  • Attention to detail.
  • A very high level of computer proficiency, including Microsoft Office.
  • Ability to understand creative requirements and work with digital graphics programs.
  • Ability to develop and maintain client relationships at every level.
  • Understanding of sales promotions as a marketing tool.
  • Ability to project enthusiasm and excitement; be highly inquisitive and investigative in new media methods such as digital promotions.
  • Thrives in fast-pace and deadline sensitive work environment.
  • Ability to be available during non-standard hours.

What to Expect:

  • Competitive base salary commensurate with experience.
  • Performance-based options.
  • Full benefits after 30 days (health, dental, 401k, etc.).
  • Fun start-up culture.
  • Access to senior management.
  • Ability to grow within the organization.
  • Steep learning curve.
  • Training and support from all levels of the company.

Digital Sales Executive

RevTrax is seeking a Digital Marketing Sales Superstar who is an entrepreneurially oriented, B-to-B, consultative sales executive who is passionate for client success. This individual will have a proven history of selling digital marketing solutions into national Brands, Retailers, and Dining corporations to CMOs, and senior management.


RevTrax is a marketing technology company that empowers brands and retailers to drive and measure in-store sales through secure, personalized digital coupons and offers. Its scalable enterprise solutions provide online-to-offline revenue attribution, and promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.

RevTrax is an innovative environment where you can participate in the creation of the tools, process and culture to channel your wining spirit and industriousness into success for you and the company.

As a Sales Executive you will be successful by delivering revenue against quarterly and annual goals toward new business sales of the RevTrax Solutions and Services within your assigned territory. You will need to bring high energy and enthusiasm along with your knowledge of digital marketing and navigating national accounts to create and nurture new relations.

Responsibilities:

  • Manage forward moving sales cycles and present the value of our solutions to executives
  • Creating growth oriented, reference-able, and satisfied new customers within your assigned client list.
  • Accurately forecast and record keep sales activity and revenue achievement in salesforce.com.
  • Become well versed in RevTrax solutions, services, and processes for on-line demos of our solutions.
  • Become a subject matter expert in digital promotions.
  • Representing RevTrax at relevant conferences and tradeshows as required

Job Requirements:

  • 3– 5 years’ experience with a consistent sales record of driving new business in the SaaS marketing space, with over 3 years focused in Retail, CPG, or casual dining.
  • Proven track record of Major Account selling to Senior-Level decision-makers.
  • Driven, a self-starter, who loves a challenge and the opportunity to make a significant impact on our business and the business of our clients.
  • Multi-year track record of success in carrying a quota of $750K at a minimum and over-achieving quota (top 10-20% of company) in prior positions.
  • Experience managing and closing complex sales-cycles.
  • Strong computer skills, including Salesforce.com, Microsoft Word, PowerPoint and Excel.
  • BA/BS degree in Business, Marketing, Advertising or other related field.
  • Excellent references from both former clients and employers.
  • Strong written communication skills, grammar and punctuation.